Sandra Pan, PMP®

Financial Services | Fintech | Partnerships & Partner Programs (PMP®) | GTM, Strategy & Operations | Tech SaaS Ecosystem | Data Driven Startup Advisor

San Francisco, California, United States

About

Partner Leader with 10+ years of experience across the B2B and B2B2C SaaS ecosystem, helping organizations drive growth through strategic partnerships, client relationships, go-to-market strategy, product-led initiatives, and operational execution. What differentiates me is a rare combination of business acumen, product expertise, and technical fluency. With experience spanning software development, consulting, project management, partnerships, and enterprise clients, I bring a consultative approach that bridges business objectives, customer needs, and technical capabilities. Throughout my career, I've worked across various SaaS verticals, few include fintech, financial services, real estate, e-commerce, and data-driven technology companies, partnering with executives, product teams, engineers, operators, and customers to turn into measurable business outcomes. Highlights include: • Delivered over $4M in recurring revenue within six months of implementing a partner growth strategy • Managed portfolios of 380+ customers and partners across complex SaaS ecosystems • Increased partner adoption and time-to-value by 80% through scalable onboarding, enablement, and engagement programs • Contributed to growth initiatives at two companies that were ultimately acquired • Led cross-functional initiatives involving partnerships, product, integrations, operations, engineers, and go-to-market execution • Experienced with APIs, data-driven decision making, Salesforce, Tableau, AI-enabled workflows, and SaaS ecosystem strategy I believe the most successful growth initiatives happen at the intersection of relationships, technology, and execution. Whether building strategic partnerships, advising clients, launching programs, or identifying new opportunities, I focus on creating long-term value through collaboration, data, and practical problem solving. Global by nature and connector at heart - I value real conversations, long-term relationships, and finding ways to make things better, more efficiently, and faster. Let’s connect - I’m always open to meaningful conversations and future collaborations.

Experience

  • Client Executive - Financial Services - Diamond Clients at TransUnion
    Mar 2026 - Present · 4 mos

    Align TransUnion’s data, analytics, and risk solutions to client priorities across fintech, financial services, and payments ecosystem

  • Partner Program Manager at TiER1 Performance
    Dec 2025 - Present · 7 mos

    Partner Ecosystem: ServiceNow • Epicor • CrossBeam • 360Insights • Structured • Teiva • Tenon • Docebo • Highspot

  • Advisor at PartnerGen
    May 2025 - Present · 1 yr 2 mos

    Managing director. Startup Advisor. Partner Manager. Partner programs. GTM & Strategies. Build smarter with AI to identify, activate, and optimize strategic partnerships. AI insights for smarter SaaS alliances. Build the right partnerships, backed by data.

  • Partnership Leader - Chapter Host at Partnership Leaders
    Nov 2024 - Present · 1 yr 8 mos

  • Partner Manager at Premier Talent Partners
    Jan 2022 - 2025 · 3 yrs 1 mo

    Ecosystem: Pendo, Wish, Affirm, JP Morgan, Sephora Skills: Project Management • Partnerships Management • GTM Strategy • Product Partnerships • B2B/B2B2C SaaS • CRM • Salesforce • Artificial Intelligence • Generative AI • Fintech • Edtech