Sandra Rocha

Product | Ex-Booking.com | Ex-Deel

Portugal

About

10 years of product management experience. Track record of successfully launching products in B2B2C. Customer-centricity evangelist. Relationship builder & adept communicator. Web, Mobile Native Applications, API integrations, Content Management Systems

Experience

  • Senior Product Manager II at Deel
    Jun 2023 - Feb 2025 · 1 yr 9 mos

  • Booking.com (Full-time · 5 yrs 9 mos)
    • Senior Product Manager
      Jun 2021 - May 2023 · 2 yrs

      Currently improving the experience of Booking's short-term rental partners - Developing visibility products for hoteliers with high impact on revenue and customer loyalty - Leading discovery for new topic areas, ultimately guiding funding decisions - Creating and evangelising processes to facilitate teams to connect directly to partners and local account management teams, leading to higher customer empathy and better decision making - Actively involved in recruiting, interviewing candidates for Product Management positions - Coaching of a Junior Product Manager, guiding him successfully in achieving autonomy over a product area

    • Product Manager
      Sep 2017 - Jun 2021 · 3 yrs 10 mos

      - Development & Optimisation of the Help Center leading to significant inbound reduction and cost saving - Internal Tooling for Customer Service Agents enabling higher efficiency and customer satisfaction - Voice of Customer surveys and measurement methodology providing a better understanding of our customer's experiences, cascading into product/process improvements and a more robust set of metrics - Active participation in buy-or-build decisions - Leading initiatives around regulatory compliance, ensuring on-time delivery, reducing overall company risk

  • Viagem at Career Break
    Jan 2017 - Aug 2017 · 8 mos

    Solo Travel around South-East Asia: Thailand, Myanmar, Cambodja, Malaysia, Sri Lanka, Singapore, Indonesia, Vietnam

  • Dreamlines GmbH (4 yrs 6 mos)
    • Product owner
      Jun 2014 - Dec 2016 · 2 yrs 7 mos

      Dreamlines is a german online travel agency focused on cruises. I was part of the company on the journey from 50 employees to 300, building and scaling the product&engineering organisation. -Developed the Dreamlines portals (Web and Native applications), collaborating with a cross-functional team of 10+ -Led the switch towards product-led development -Led complete redesign and replatforming of the website, leading to an increase of 400% in organic traffic, reducing the time to delivery of new feature by 4 times and setting the foundation for CR improvements enabling better data collection & experimentation - Implemented CRO program - Managed a Junior PO, onboarded other PMs as the organisation grew

    • Head of Content
      Jul 2013 - Dec 2014 · 1 yr 6 mos

      Responsible for the management and development of the portals Dreamlines for the international markets. Led a team of 25+ content managers. Ownership over data integration platform. Content Management System - transitioning from Drupal to Wordpress.

    • Team Lead Content Management
      Jul 2012 - Jul 2013 · 1 yr 1 mo

  • Summer Intern at Millennium bcp
    Jun 2011 - Aug 2011 · 3 mos

    Analysis and decision of loan operations for small businesses and private consumers.