Brussels Metropolitan Area
With over 15 years of experience at Henkel CEE as a Sales Representative within the Schwarzkopf Professional division, I have built a solid reputation in sales excellence, strategic account management, and consultative selling. I am recognized for my ability to cultivate long-term client relationships, identify high-value opportunities, and deliver tailored solutions that consistently drive business growth. My career is defined by a strong commercial mindset, a refined approach to client engagement, and a proven track record in elevating brand positioning within competitive markets. Prior roles at KaVo and Roviphar further enhanced my expertise in developing customer-centric strategies, managing complex sales processes, and delivering impactful product presentations. Fluent in Dutch, French, and English, I combine strong interpersonal skills with a professional and results-oriented approach, enabling me to build trust, foster collaboration, and create lasting value for clients and stakeholders.
Senior Commercial & Marketing Expertise • Fully responsible for the development and expansion of B2B sales activities within the professional cosmetics sector • Providing strategic advice and guidance to clients (salons, schools, and partners) to optimize their revenue, positioning, and profitability • Developing and implementing commercial strategies, including pricing, promotional plans, and contractual agreements • Building and maintaining strong, long-term relationships with key accounts and stakeholders at all levels • Driving consistent revenue growth and margin improvement through a proactive and results-oriented approach • Creating well-structured account plans with clear KPIs, budgets, and growth strategies • Advising on category management and product assortment optimization ⸻ Business Development & Market Insight • Identifying new business opportunities and initiating commercial projects to support growth strategies • Actively monitoring and analyzing market trends and customer needs, translating insights into strategic recommendations • Acting as a bridge between clients and the organization by sharing valuable market intelligence ⸻ Operations & Stakeholder Management • Managing and optimizing client portfolios, order processes, and administrative workflows • Efficiently planning and structuring schedules and commercial activities • Professionally translating commercial and operational documents (FR ↔ NL) ⸻ Representation & Brand Positioning • Representing the company at (international) trade fairs and events • Strengthening brand positioning through targeted sales and marketing initiatives, including telesales and customer-focused actions
Account Management & Project Coordination – Dental Equipment • Responsible for the commercial development and sales of dental equipment within the B2B market • Managing investment projects from A to Z for dental practices, from needs analysis and consultancy to purchase and implementation • Building and maintaining long-term client relationships, with a strong focus on trust, service, and sustainable partnerships • Driving revenue growth by proactively identifying opportunities and offering tailored, client-focused solutions • Delivering professional product demonstrations and training sessions to ensure optimal integration and use of the equipment • Coordinating projects in collaboration with internal departments (sales, marketing, administration) and external partners • Monitoring timelines, quality, and customer satisfaction throughout the entire process • Identifying market trends and translating them into commercial opportunities and strategic recommendations
Account Management & Sales – Pharmaceutical Sector (OTC) • Responsible for the promotion and sales of over-the-counter (OTC) pharmaceutical products to pharmacies within the B2B market • Building and maintaining long-term relationships with pharmacies, with a strong focus on trust, advisory support, and sustainable partnerships • Actively developing new business by identifying and acquiring new clients • Designing and implementing commercial and marketing concepts to increase product visibility and sales performance • Advising pharmacists on product positioning, assortment optimization, and commercial opportunities • Driving revenue growth through a proactive and results-oriented approach • Monitoring market trends and customer needs, translating insights into targeted commercial actions and strategies