Sandra Jerat

Business Development | Trade Fairs | International Sales | Strategic Partnerships Focus on Germany & Croatia

Berlin Metropolitan Area

About

About Me Trade fair specialist connecting German and Croatian companies. I support businesses in building a strong presence at international trade fairs — from planning to follow-up. My focus is on creating sustainable business connections by combining German structure with Croatian flexibility. ⸻ Services • Trade fair consulting & organization MICE • Intercultural communication • B2B networking & market entry • Translation & negotiation support

Experience

  • Unternehmensinhaber at Self-employed
    May 2025 - Present · 1 yr 3 mos

    Project Planning and Organisation of national/international MICE & Fairs, Experience of more than 300 national/international MICE & fairs during the last 30 years in the event industry.

  • Berufsausbildung at Career Break
    May 2024 - Apr 2025 · 1 yr

    PeopleCert (US) Study for Scrum Master I and PRINCE2 Agile Specialist - Degrees in English

  • Messe Berlin GmbH (23 yrs 11 mos)
    • Project Manager/Sales Consultant
      Jan 2019 - Apr 2024 · 5 yrs 4 mos

      Work closely with various national and international projects throughout the sales process (i. e. ITB Berlin, Smart Country Convention). Developing strategies for an ideal sales process of existing and new projects. Development of customised acquisition strategies based on the conditions occurred by the worldwide pandemic COVID 19. Organizing the digital edition of ITB Now 2021, ITB Convention, ITB Digital Business Day 2022.

    • Project Manager Wasser Berlin International
      Nov 2012 - Dec 2018 · 6 yrs 2 mos

      Organization of the International trade fairs Wasser Berlin International 2013, 2015, 2017 and 2019 including opening ceremony with the attendance of leading representatives from the national/international industry and politics, realization of conferences and symposia events, acquisition of exhibitors, trade fair visitors and delegations, development of sales sheets and strategies for foreign representatives in order to implemate the worlwide promotion of Wasser Berlin International in close work with more than 80 international sales representatives, development and implementation of sponsoring tools and special services like partner hotels, responsible for the supervision of Advisory Board of Wasser Berlin International - Initiation of cooperation between Messe Berlin GmbH and the NCP Group for BOAT & FUN BERLIN in 2012 - Organization of Croatian Stands / Dalmatian Evening at BOAT & FUN BERLIN 2012 and 2013

    • Assistant to Vice President
      Jan 2010 - Nov 2012 · 2 yrs 11 mos

      - Preparation of the Annual Report of Messe Berlin 2009, 2010 and 2011 - Assist in implementation of CoMS (Compliance Management Systems) at Messe Berlin - Research / Analysis of various projects (international / national)