Mexico City, Mexico
Mother of two and B2B MarCom lover. I operate at the intersection of strategy, storytelling, and business growth. I help organizations articulate powerful value propositions and translate complex offerings into narratives that resonate with diverse stakeholders and drive measurable impact. With a strong focus on alignment between brand, communication, and commercial objectives, I build MarCom strategies that don’t just generate visibility — they influence decisions, accelerate growth, and create long-term value. I believe impactful Marketing Communications are both analytical and human, and that the best stories are the ones that move people and business forward. --- Mamá de dos y amante del MarCom B2B. Conecto estrategia, storytelling y crecimiento para generar impacto real. Ayudo a las organizaciones a articular propuestas de valor sólidas y a transformar ofertas complejas en narrativas que conectan con diversos stakeholders y generan impacto medible. Con un enfoque claro en la alineación entre branding, comunicación y objetivos comerciales, diseño estrategias de MarCom que no solo generan visibilidad, sino que influyen decisiones, aceleran el crecimiento y construyen valor a largo plazo. Creo que la Comunicación en conjunto con Marketing de alto impacto equilibran el análisis, la sensibilidad humana, y que las mejores historias son las que realmente mueven el a personas y al negocio.
Develop and implement Internal and External Communications Strategies. Manage, adapt and share the Global Communications strategies, projects and objectives for the country with local MarCom teams. Support Country COM Manager to develop the media strategy and media-related activities & events. Determine key local stakeholders for ABB Mexico, identifying appropriate industry and networking platforms in order to increase brand awareness. Partnering and collaborating with the regional Communications Teams and local MarCom teams to set joint objectives, partnerships, local media and public relations plans and to manage the implementation of multiple initiatives using internal resources, and the local external consultants and agencies. Support business by generating leads/brand awareness via advertising, sponsorships, events and other promotional activities, using the web and ABB Mexico Social Media Channels as a hub for integrated Marketing Communications. Manage ABB Mexico Social Media channels & website. Coordinate PR & digital agencies. Elaborate and manage ABB Mexico Corporate Communications Budget.
Develop and implement Trade Marketing Strategies. Manage campaigns focused on the local Consumer Path in order to increase SOM of the region. Analysis/metrics of the different marketing & sales platforms focused on HORECA channel. Public Relations and negotiation with traditional and entertainment trade marketing channels. Track/supervise the performance of BTL campaigns on strategic POS of Modern Trade Marketing Channel (sales contests, launch of new SKUs, mystery shopper, staff training, convenience local events). Logistics of events with the purpose of increase brand awareness and promote launch of new SKUs. Coordinate BTL agencies (activations, develop tailor made merchandising and events). Supervise and implement promotional merchandising on strategic POS of the local Consumer Path through previous negotiations of advertising space (POP). Budget management.
Develop/implement the first marketing plan for the business. Monitoring social media channels and website to attract new customers. Internal and external communications. Organization and logistics of events for internal and external costumers. Public relations and sponsorship negotiations. Develop vendors.