Greater Hamburg Area
- Developing Launch packages with retailer sell-in story, internal strategy incl. shopper understandings, activation guideline and tools, placement recommendation/planogram as well as monitoring - Participating in global Strategy Team Meetings from International Marketing to bring in S&CM expertise and challenge Sales perspective on strategy, pipeline and projects - Steering the bi-monthly global NIVEA pipeline Meeting - Steering of international Shopper & Customer Marketing agencies - Monitoring the effective and efficient development of all processes as well as the structure of the unit. Identifying organisational changes for improvement and initiate adequate measures - Direct, develop and motivate subordinates and take part in personnel administrations measures
- Steering of the marketing planning incl. product & assortment strategy, price positioning, forecast planning, market research, ATL & BTL & PR & media activities, marketing budget - 3 way approach to: 1. PTA,/pharmacists; 2. doctors; 3. consumer - Participation in international taskforces - Leading and developing the team of two Brand Manager, a Junior Brand Manager and an Assistant
- Development of the Deo and Body categories in SA (2011: R300m) - Development of the business in the different Sub-Saharan African countries together with the African Sales Team (2011: R140m) - Responsibility for the marketing plan incl. product- and assortment strategy, innovation strategy, price positioning, forecast planning, insight management, marketing budget - Regional 360° communication development and adaptation, media strategy and PR steering - Lead of x-functional project team for the “NIVEA 100 years” campaign - Preparation and steering of the “Immersion Days – emerging black middle class” and “consumer & shopper insight workshops” - Leading and developing the team of 6 Brand Manager and Junior Brand Manager
- Responsibility for the strategy and brand development of Face Care / Essentials - Led launch/re-launch projects from concept development, 360° communication packages to international roll-outs in x-functional teams - Steering of the design development for the 2D & 3D re-launch for total Face Care - Leading and developing a Junior Brand Manager and Interns
- Strategic client consultancy regarding global advertising campaigns for NIVEA Face Care - Steering the development of global advertising campaigns - Steering of the international affiliates regarding campaign adaptations - Leading and developing a Junior Account Executive and interns
- Client consultancy, steering of international and national ATL & BTL campaigns for Audi, P&G Olay, Ramazzotti - Silver Effie 2003 (Ramazzotti) - Leading and developing a Junior Account Manager and interns