Sandra Chíchina

Territory Account Manager at Nutanix - One Platform to Run Apps and Data Anywhere

Madrid, Community of Madrid, Spain

About

Experience

  • Territory Manager at Nutanix
    Mar 2026 - Present · 4 mos

  • Territory and Partner Manager Iberia at Object First
    Mar 2025 - Feb 2026 · 1 yr

    - Led Business Development and Revenue Growth across the Iberia region, owning regional expansion strategy and commercial performance. - Defined and executed the Go-To-Market (GTM) strategy, aligning sales, channel, and marketing initiatives to accelerate market penetration. - Oversaw channel and end-user relationships, managing the full ecosystem of distributors, focus partners, and direct customers. - Managed Distributor Network: set and monitored MBOs/KPIs, reviewed forecasts and pipeline performance, planned and executed partner recruitment, onboarding, and activation programs. - Owned relationships with focus channel partners, driving partner recruitment and enablement. Developed and executed joint business plans, actively participating in co-selling, pipeline generation, and deal closing activities. - Conducted market analysis and addressable market planning, identifying growth opportunities and white spaces across the territory. - Covered the full sales cycle with mid-market and upper mid-market customers, engaging both C-level executives and operational/administrative stakeholders. - Defined and led regional marketing strategy and local demand-generation activities in close collaboration with partners and internal teams. Delivered strong, measurable results: - Tripled the number of active partners - Achieved 300%+ revenue growth in the Iberia market

  • Nutanix (Madrid, Community of Madrid, Spain)
    • Territory Account Manager MSP Iberia (Spain/Portugal)
      Aug 2024 - Feb 2025 · 7 mos

      Responsible for developing managed service providers and cloud service providers business in Spain and Portugal.

    • Territory Account Manager - Iberia Central
      Feb 2023 - Jul 2024 · 1 yr 6 mos

      Responsible for developing business in North of Spain and Canary Islands, as well as covering Education, Industry and Telco sectors across Central Spanish territory.

  • Veeam Software (12 yrs 4 mos)
    • Cloud Manager Iberia
      Dec 2019 - Feb 2023 · 3 yrs 3 mos

      Responsible for developing managed service providers and cloud service providers business in Spain and Portugal. - Present VCSP program and Veeam porfolio as a Service to largest service providers and work on Veeam service ramp up plan with them; - Negotiation and closure of VCSP rental agreement with active and new Veeam Service Providers; - Identify new service's opportunities for active top Veeam Cloud Service Providers and assist with new services generation within the portfolio (on a technical/product/marketing/sales side); - Joint Veeam presentations with top VCSPs to their clients and follow up/developement/closure of generated opportunities; - Trainings on Veeam solutions/services for VCSPs sales and technical teams; - Support and develop a business plan with Aggregators (Rental Distributors) and strategic cloud alliances. - Train internal team on cloud business operating models and metrics used within managed and cloud service providers. - Strong colaboration with marketing team to come up with the plan on promoting Veeam Cloud Service Provider program within Iberia.

    • Senior Inside Sales Representative Iberia (Spain/Portugal)
      Apr 2017 - Dec 2019 · 2 yrs 9 mos

      Additionally, responsible for coaching SEMEA Lead Qualification and Sales Representative teams based in Bucharest office.

    • Inside Sales Representative Iberia (Spain/Portugal)
      Jan 2012 - Mar 2017 · 5 yrs 3 mos

      Responsible for developing business with a number of mid-market accounts in assigned market territory (Spain and Portugal) through working with the partner sales community by collaborating to identify, develop, accelerate, up-sell and close transactions. - Achieving revenue targets and goals for the territory (Spain and Portugal). - Develop and close business with accounts in the mid segment. - Leverage partners to close sales. - Plan and execute sales activities with a large number of new mid-market account customers. - Up-sell and cross-sell to the existing mid-market customer base. - Propose, coordinate and participate to marketing activities in the territory. - Working closely in a team with Territory Manager and other members of Iberia Field team;