Leerdam, South Holland, Netherlands
Interessegebieden: Strategie, BigData, Personalisatie, Coaching, NBA, Marketing Automation, Customer LifeTime Value, Churn, Loyalty, Retention, Dynamic Pricing, Predictive Modeling, Digital Analytics, PCA, Factoranalyse, TimeSeries, ARIMA, R, KNIME Recente projecten: - data driven marktsegmentatie - dashboarding in Qlikview - webscraping (techniques + legal policy / AVG) - operationaliseren persona's - predictive time series - search and usage op klantnivo - customer journey Tools en systemen: - SPSS, R, SAS, Rapidminer, KNIME - Python, SQL, MySQL en MSACCESS - Numpy, Pandas, Scikit - Google Analytics, Google Tagmanager Branches: - finance, ICT, media, data, overheid, zorg, dienstverlening, handelsbedrijven
Key challenges: - transition to state-of-art system landscape - data analysis - leading taskforce 'New Analytical Environment' - super-user for Analytical Hub Environment
Development of a business application for selecting shares and investments. The application collects financial and market data through e.g. web scraping including an intelligent reporting module based on PowerBI.
The Nexus project is a BP initiative related to 'the carbon free' strategy to provide a 360 degree customer view worldwide. It cuts across BP's segments such as Regions, Cities & Solutions, Castrol and Aviation. The Nexus project is being carried out by IBM. Key challenges: - many business units have different data models (Salesforce) - synchronising project initiatives - implement customer hierarchy via Dun & Bradstreet - focus on B2B