Sander Janssens

Lecturer Marketing communication, Coordinator minor International Business Studies

Zwolle, Overijssel, Netherlands

About

marketing,communication, branding positioning, lecturing, training

Experience

  • Hogeschool Windesheim (24 yrs 6 mos)
    • Lecturer marketing
      Aug 2002 - Present · 23 yrs 11 mos

      Marketing communication Intercultural Communication Sustainability marketing Charity marketing Marketing of services (MBA level) Global marketing

    • Guest Lecturer International partner universities Windesheim
      2002 - Present · 24 yrs 6 mos

      Dokuz Eylul University Faculty of Business in Izmir, Turkey Esdes Ecole de management Lyon, France University of Economics in Katowice, Poland Fachhochschule Nordhausen, Deutschland IPAG Ecole Supérieure de Commerce Paris, France Unversity of Wisconsin in Plattville, USA

    • researcher sustainable marketing
      2011 - 2012 · 1 yr

      Research on how best to incorporate sustainability into marketing strategies and brands.

  • Chairman at Slow Food Zwolle
    2004 - 2010 · 6 yrs

    Chairman and founder of the local convivium in Zwolle Non profit organisation promoting ecogastronomy; good clean and fair food

  • Senior marketing consultant at Centre industry and marketing
    2000 - 2002 · 2 yrs

    Medium sized consultancy firm focus on b-b marketing assignments

  • Marketing + communication manager at Drent Graphic Machines
    1997 - 2000 · 3 yrs

    Marketing & Communicatie Manager specialty printing press manufacturer. BtoB branding Organising markcom activities like european roadshows, trade shows and seminars, Organising international press conferences and free publicity . International market research

  • Marketing coordinator at Mediasystemen
    1995 - 1997 · 2 yrs

    Publishing solutions provider for european newspapers product positioning, restyling house style,