San Francisco Bay Area
Product marketer. Storyteller. Recovering paid ads guy. I spent the early part of my career in digital advertising — interning at Google's European HQ in 2011, then managing large B2B campaigns at an award-winning agency in London. Working closely with PMMs made me realize I wanted to craft the story, not just spend the budget and optimize ad campaigns. So in 2015, I moved to the Bay Area and made the shift. Since then, I've been in marketing roles at Zendesk, Segment, Tray.ai, RudderStack — plus consulting stints in cybersecurity (UpGuard), HR tech (CLARA), and AI (Gradient Labs). Right now, I'm marketing Rippling Finance — the finance and accounting suite that consolidates cards, expenses, bills, travel, procurement, and banking* into one place, all AI-powered. *Rippling is not a bank. Some career highlights: 👉🏻 Launch of Gradient Labs in the US 🇺🇸 👉🏻 0 -> 1 launch of a new AI-powered security product at UpGuard: Trust Exchange 🔐 👉🏻 Generated $1M+ in pipeline for Tray with a weekly product demo series 🎥 👉🏻 Managed Zendesk's customer conference in Mexico City (500+ customers and prospects in attendance) 🇲🇽 Always open to chat about marketing. Let's connect! ✌🏼
Rippling Finance is the all-in-one platform for company spend—travel, corporate cards, expenses, and bill pay—with procurement coming soon.
Product marketing consulting firm based on first-principles thinking. Clients have ranged from pre-seed startups to mature scale-ups.
Founding marketer (fractional); helped build the foundation across GTM and content, doubling demo sign-ups and social following in 6 months.
Led the launch of Trust Exchange, an AI-powered questionnaire automation tool for security teams, increasing user sign-ups by 200% in under a year. Conducted 20+ win-loss interviews to shape the product roadmap and refine security personas.
Product Marketing Ambassador for the largest community of product marketers.