Jakarta, Indonesia
23 years working experience across SEA in Telcom, Enterprise and Start Up businesses from operational to C-levels. A seasoned professional; achieved significant milestones and delivered exceptional results for leading organizations . Deep understanding of SEA markets. Hands on with P&L management, Business Planning, Customer Lifecycle Management, Business Development and turn key transformation projects. Specialised in Digital and AI initiatives involving Big Data and partners ecosystem in the areas of Cloud, SaaS, Analytics and Automation. Showcased skills in developing and implementing strategies for B2B and B2C businesses across different industries, including Telecom, ICT Services, Mobile, M2M, IOT, Wholesale Services. Handled large sized teams.
• Spearheading and driving the implementation of AI and Big Data initiatives for Sinarmas Group, serving Telco and Enterprise organizations with a customer base of 50 million • Establishing and structuring a high-performing Digital and Analytics Organization, encompassing Data Engineers, Analysts, Domain Experts, Data Scientists, Product and Business Development teams • Assuming full accountability for the Profit and Loss (P&L) of Digital Products across diverse sectors, including Fintech, Retail, Media, Advertising, and E-commerce • Successfully implementing and enhancing the Telco Enterprise Data Warehouse and Customer 360 as a unified & enriched source of truth, incorporating third-party data for more precise insights.. Achieved a 22% increase in customer usage revenue for telco customers through the successful implementation of AI-based recommendation Engine. • Driving operational transformation by leveraging Telco Data Models, ETL layer, and Automation to optimize real-time and batch use cases
- Responsible for Enterprise and wholesale revenue targets of USD 500 million with a double digit YoY growth. Lead the transformation initiatives and grew the enterprise business contribution to 40% of total revenue in 3 years (from 23% earlier) while maintaining a strong margin. - Responsible for developing and implementing enterprise strategy and AOP of B2B business for large, medium and small enterprise segments across industries covering connectivity, IT Services, Mobile, M2M, IOT and Wholesale Services - Mentoring the commercial teams for bid-to-cash pipeline management, account planning and sales excellence initiatives for major and regional accounts. - Responsible for pricing and Capex/ Opex budget for enterprise and wholesale segments. (USD 250 million). - Responsible for coverage and capacity planning for international, intercity, inner city and last mile to grow specific market segments in line with the strategic roadmap. - Data Monetisation with partners - Responsible for AI powered, real time, end to end campaign management system for executing Telco and Non-Telco use cases for the B2B customers. - Leading the go to market alignment with subsidiaries by leveraging their last mile connectivity through transfer pricing, sharing best practice for sales and account planning and improved product alignment.
- Co founded Eureka AI, a Jakarta based start up providing real time campaigns and Analytics as A Service to its clients. Was Responsible for setting up and operationlizing Hadoop based big data platform for 80 million customer base with US based technology partners. - Put in place a top class team of data engineers, data scientists, domain experts and go to market to deliver the use cases. - Set up the process for business case evaluation and customer onboarding - Orchestrate with technology team the migration of customer and usage database to Hadoop, with a simplified and real time ETL process, thus reducing the multiplicity of data base with significant cost reduction
- Responsible for consumer revenue targets of USD 2.5 billion. Achieved double digit growth for two consecutive years (2015 and 2016) improving the revenue market share of Indostat Ooredoo. - Responsible for commercial strategy for Consumer business with focus on pricing for core services, bundling, data services, VAS & Convergence. Implemented pricing initiatives and installed base management for high, medium and low value subscribers. Delivered double digit YoY revenue across value segments. - Head of Digital - developed, implemented and managed digital framework for 90 million customer base as part of company's digital transformation. Use cases included Customer 360 view, Happiness Index, Customer Value management (CVM), Value Based Network (VBM) for Capex planning. - Market Research including consumer insights and preferences, behavioural and decision science, focus groups, devices trends, Net Promoter Score, Brand Preference - Opex and Capex efficiencies with focus on 3G and 4G. Successfully implemented “Value Based Planning” to achieve site level profitability, value based customer experience and capex prioritization across mobile, fixed and FTTH businesses. Won Centre of Excellence award by the group - Chairman of Product Working Group - responsible for reducing go to market time by prioritizing the product development with IT. Achieved a reduction in GTM time by 60% resulting into major cost savings. - Responsible for conducting weekly Commercial Forum with BoD for key business decisions.