Bengaluru, Karnataka, India
A tech-marketing specialist with over 14 years’ experience in scaling up consumer brands, businesses and start-ups across national and global markets, repeatedly being innovation-first. Currently invested in cricketing IPs, research and writing.
Independent consultant in Content & IP Creation and Media Innovation. Currently working on: 1) Book length entry for fellowships and grants on economics/market side of cricket. 2) Full length feature film on globalising cricket. My past experiences bring in expertise in media, marketing, technology, scaling up businesses, growing team and such; while having a conscious common thread of cricket. Shout back for content and research (with library, researchgate, Statista etc access).
Global launch of consumer robotics product, platform & subscription. Building cross-functional team, driving MarTech innovations on live sports, Hindi cinema & product platform.
Media & tech innovation to drive alternate revenue streams. Award winning branded content & programming initiatives in multiple languages/markets.
Media planning, strategy, innovation on ITC and Asian Paints. Successful pitches for Snapdeal and Wrogn. Planning and implementation of branded content (Har Ghar Kuch Kehta Hai) and award winning tech innovation (TV made interactive through set-top box).
Media planning, buying, advanced viewership analysis on businesses like Star India Pvt Ltd, ESPN-Star Sports, Videocon D2H, Sony PlayStation. Key Projects - Launch of multi-feed Star Sports, Satyamev Jayate and Sony PS4.