Düsseldorf, North Rhine-Westphalia, Germany
I help enterprise organisations transform the way they buy. Over the past 12+ years, I've worked at the intersection of B2B SaaS, procurement digitalization, and enterprise sales, partnering with Fortune 500 companies across the DACH region and beyond to implement solutions that create real, measurable impact. At Pinpools, I led three major procurement digitalization projects for clients including Pharmaceutical, Chemical manufacturing similar to Momentive, and Stahl, integrating AI-powered should-cost systems into complex SAP Ariba environments, securing multi-year contracts, and achieving a 75% increase in C-level engagement through structured business reviews and strategic roadmap alignment. What drives me is the moment a client stops seeing a vendor and starts seeing a partner. That shift, from transaction to trust, is where long-term enterprise relationships are built, and where I do my best work. Before enterprise SaaS sales, I spent years on the product side, leading cross-functional teams, defining MVPs, and launching platforms from concept to market. That background gives me something most AEs don't have: I speak fluent product, which means I can bridge the gap between what a client needs and what a platform can realistically deliver. Currently based in Düsseldorf, I'm deepening my German language skills (B1, targeting C1) and my understanding of the DACH enterprise market, committed to building a long-term career here. If you're in enterprise SaaS, procurement technology, or digital transformation in the DACH region . I'd love to connect. 📩 [email protected]
Certified Product & Project Manager, XDi – Experience Design Institut GmbH, Cologne (2026) — deepening expertise in digital solution architecture, Agile methodologies, and enterprise software lifecycle management. Intensive German language programme, advancing from A2 to B1 with active progression toward C1 (target: end of 2026). Continued professional development in IIoT, Industry AI trends, and digital transformation strategy for industrial enterprises in the DACH market.
Orchestrated the end-to-end development of a bilingual B2B marketing analytics platform, leading the project from concept to launch. • Managed a cross-functional team of 42 diverse professionals (Developers, Designers, Marketers) using Agile methodologies. • Defined the product vision and roadmap, successfully bridging a market gap for English-Arabic analytics tools. • Implemented data-driven decision-making processes for feature prioritization and sprint planning. • Applied Al tools to optimize sprint planning, automate competitive analysis, and accelerate feature specification. • Achieved over 3,000 subscriptions after launch and increased company valuation, resulting in a tenfold growth within eight months.
• Designed end-to-end growth strategies and product ecosystems for startups in SaaS, EdTech, and E-commerce. • Led workshops with founders to define MVPs (Minimum Viable Products) and product-market fit. • Secured projects with Fortune 500 companies, including Fujitsu and Deloitte.