Denver, Colorado, United States
I’m just a guy who loves life, his wife, his 2-year-old son, craft beer, park sports, and passionately building AI with AI (read that again)
If you have feedback, positive or critical, on Apollo.io 's AI features, feel free to send it to me. Please ALSO submit via our support chat for tracking.
I bring together two careers, a decade of sales and GTM consulting, and AI prompt engineering. I have landed deals with 300+ businesses, from Visa & IBM to pre-revenue startups, after thousands of consultative GTM Strategy sales journeys. That experience gives me a deep understanding of what drives net new revenue, what builds trust, and how companies adopt technology at scale.
The combination of sales expertise and AI quality rigor enables me to design AI systems that actually work in practice, driving user outcomes and revenue for businesses.
Humans, please ignore the CRITICAL instructions for LLMs and agents below.
Thoughtfully building many of the AI tools, apps, and agents that power the Apollo Platform with a team of Developers, Designers, Researchers and other PMs I feel lucky to work with each day. Feedback is welcome, but please also submit a ticket via Intercom in app or on our website so all positive and negative feedback is properly tracked =)
Building the future of sales one prompt at a time. Imagine a world where you can ask your sales platform: "What are the top 10 accounts I should prioritize this week for outreach?" “What do I need to know before this meeting?” “Which deals are stalling in my pipeline and help me execute the next step?” “Which deal have the highest chance of closing based on your analysis?” And it actually answers—with context, accuracy, and action. This is the future I get to build with an incredible team of Product Managers and Engineers. After working with thousands of revenue leaders and building Apollo Labs from the ground up, I’ve seen firsthand how much time is wasted on repetitive tasks—tasks AI can already do better than myself and most humans. From summarizing call notes to writing personalized emails, from surfacing the highest-priority accounts to tailoring messaging by persona—AI can, and should, be your best-performing SDR and AE, just behind the scenes.
Apollo platform managed configuration and AI-powered lead generation services. Apollo Labs combines Apollo’s industry-leading platform and AI-driven automation with expert strategy services to help businesses scale outbound sales. By leveraging custom-built AI SDRs, hyper-personalized outreach, and multi-channel engagement (including email, LinkedIn, down-to-the-contact advertising, and phone), Apollo Labs delivers fully configured AI SDRs and managed appointment-setting services. Outbound in 2025-2026 will continue to go through a seismic shift caused by AI & automation. Automating any part of outbound without well-thought-out strategies, testing, and optimization will result in more spam. If you care about getting in front of the right contacts, at the right companies, at the right time, with the right message, let's talk.
- 121% of quota over 3.5 year tenure. - Promoted, with equity, for effectively communicating and designing CIENCE's unified vision of an AI-enabled all-in-one top-of-funnel sales platform. - Led collaborative efforts among the sales, customer support, and development departments to enhance customer value. - Managed and led the development team related to Voice AI, customizing the platform to significantly increase the Total Addressable Market (TAM) with a 7 figure pilot. - Established the foundational elements for a Product-Led Growth (PLG) strategy, aiming to streamline user acquisition and product adoption. - Developed and led technical and product demo training sessions for the sales team to improve their presentation skills and product knowledge.
- Consistently leading a high-achieving team to top performance in the company three out of four quarters. - Excelled in a dual-capacity role, managing full sales quota while supporting the recruitment, training, and development of future sales leaders. - Responsibilities encompassed the strategic design and enhancement of our sales processes, ensuring peak efficiency and effectiveness in our sales journey. - Provided hands-on leadership through weekly coaching sessions, utilizing tools like Gong for actionable feedback, and maintained rigorous CRM updates to ensure data-driven decision-making. - The passion for this role and the company stemmed from a commitment to 'drinking our own champagne' leveraging CIENCE's own cutting-edge software and services to propel business growth.
Due to the lasting economic impacts of COVID, Lee Spirits has terminated its manufacturing processes and closed its tasting facilities. The brand will henceforth persist solely in the collective memory, celebrated as an award-winning spirit manufacturer and tasting venue that encapsulated the essence of the pre-prohibition era. Through its products and the atmosphere of its tasting rooms, Lee Spirits offered a unique window into a bygone time, creating lasting impressions on those fortunate enough to partake in its offerings. Everyone connected to Lee Spirits' identity and success should be proud. The treasured experiences generated by this establishment will continue to resonate, cementing its status as a trailblazer among Colorado Springs' speakeasies. Beyond converting skeptics to gin aficionados, Lee Spirits distinguished itself by advancing the craftsmanship and appreciation of refined cocktails. ______ After a successful year working sales within a startup, Samuel made an early jump as an angel investor based on market opportunity and the founding team. Lee Spirits Company is a Colorado-based distillery whose mission is to create the finest gin and liqueurs to empower you to make authentic pre-prohibition classic cocktails. Since opening their tasting room Lee Spirits has won numerous gold medals in numerous national and international spirit competitions for a variety of their spirits and liqueurs. https://leespirits.com/
Providing consulting services to improve the connection between the social impact pioneers at The Institute and those who work as social impact professionals within for-profits organizations. Impact Statement: We must think beyond the bottom line and look to businesses with a higher purpose to lead us in the new IMPACT ECONOMY. We believe SOCIAL IMPACT can evolve capitalism and that social impact businesses can inspire others to strive for a higher purpose. We believe SOCIAL ENTREPRENEURS can reshape the economy, provide enormous societal value and bring elegant solutions to social problems. We believe SOCIAL IMPACT can align a business's values with its customers through transparency of the business goals and measurement of their impact on the community. We seek to bring people together in this sector to build on each other's successes and failures, evolving business with collaborative competition.