United States
• Grew Toyota/Lexus Account to the top spending Auto Advertiser on FB, while executing on best-in-class strategies • Built out and led strategic vision focused on adopting machine learning to further drive efficiency, generate always-on demand, and ultimately drive sales for Toyota • Established strong relationships with key stakeholders and redefined Toyota’s marketing approach on Facebook by challenging them to continuously improve their strategy to more efficiently achieve their goals • Partnered closely with TMNA, Tier 2, and Saatchi to push through first ever coordinated Cross Tier audience test and had them adapt the new winning strategy, which improved efficiency by 26% • Elevated XFN relationships with Creative Shop, Marketing Science, and Solutions Engineer and empowered them to work with clients directly to help achieve the goals set within our strategic vision • Paved the way for extensive product adoption on Toyota including Lead ads API Integration, Collections, Stories, Messenger, CBO, In-stream, Asset Customization, and Placement Optimization • Collaborated with XFN teams to get Toyota onboard with numerous beta opportunities including Canvas Store Locator, DCO, Nielsen Cross Platform Study, Store visits Measurement, TRP/ISR, and IG Stories Carousel • Led measurement learning agendas for Toyota and pushed through an extensive number of studies such as Full Funnel Strategy, Optimal Frequency, Cross Tier Efficiencies, and Sales Lift that led to incremental revenue • Reshaped processes and managed GSS team to accommodate Toyota’s Global Olympic launch across 28 countries • Put together and presented Toyota launch and in-market playbook that was scaled across multiple verticals • Reconstructed the workflow with Unified to maximize efficiency and educated the team in proper pixel integration, building out media strategies, and measurement setup process
• Reviewed 50+ digital proposals for a multi-million dollar budgeted media plan before putting together an efficient Portfolio 2015 multi-platform recommendation that featured first-to-market opportunities and multiple unique custom content and executions • Negotiated up to a 30% discounted CPM and 10% added value across multiple partners Facilitated learnings from historical performances resulting in an increase of up to 25% in ad recall and awareness for Hampton, Hilton Garden Inn, and Homewood Suites in 2014 • Presented social recommendations with KPIs to drive video views, engagement, and reaching the right target audience across different branding initiatives • Trained multiple assistants, while also mentoring new hires through the OMD buddy program
• Strategized and planned digital and offline campaigns for Hampton Inn, Hilton Garden Inn, and Homewood Suites around goals such as brand awareness, drive ROI, video views, mobile downloads, and promotions • Utilized MRI and comScore to research reach and index against Hilton target audience • Recommended digital plans that resulted in an average of 20% increase in brand awareness and preference amongst business and leisure travelers according to brand studies • Presented and provided insight and research on competitive market space • Created lessons to help familiarize the offline team with the digital space during integration process
• Managed and trafficked over 20 campaigns simultaneously across 10 different brands concurrently under the Hilton Portfolio • Monitored metrics closely with analytics team and worked with partners to optimize campaigns to its primary KPI • Innovated product integration concepts for multiple brands through alignment with music festivals, college football and basketball tournaments, and social gaming • Worked independently and developed new templates to ease the digital trafficking and billing processes
• Processed production and print media Invoices for Nissan National in a timely manner • Coordinated closely with Accounts Payable to insure timely payments to vendors • Investigated and resolved complex billing disputes within designated timeframes • Assisted in check runs and preparation of worksheets to support check runs • Inputted pre-billing and bill-to-close in the Pirate system on a monthly basis
• Developed and presented product development ideas to product managers, buyers, and engineers. Evaluated customers' needs to deliver the most efficient memory product • Established relationships with Advantech and Axiomtek by employing a customer-first attitude towards any problems or inquiries they may have • Processed purchase orders in a timely manner through the T.I.S system • Presented monthly reports summarizing status of current and prospective client