Sam Russell

Brand Marketing and Communications

Auckland, Auckland, New Zealand

About

Brand Marketing and Communications Professional with 20+ years of experience creating fresh, innovative thinking for clients and companies within the FMCG, Luxury Goods, Hospitality, Travel, Banking and Medical sectors, through a diverse range of international and New Zealand roles. I possess a unique combination of pragmatic business smarts and creative out-of-the-box thinking that allows me to transform great concepts into smart, integrated initiatives that supports the business strategy and delivers positive, tangible results. My peers describe me as a natural people leader with a gift to inspire and energise those around me.

Experience

  • Make it Happen Man at Self Employed
    Jan 2015 - Present · 11 yrs 6 mos

  • Sector Manager, Premium Travel at Tourism New Zealand
    Sep 2013 - Feb 2014 · 6 mos

    Developed the global premium travel sector for Tourism New Zealand to increase high-net-worth visitor arrivals to New Zealand.

  • Managing Director at human (nz)
    Sep 2012 - Aug 2013 · 1 yr

    Human is a creative agency delivering fully integrated communications across a wide range of industry segments, disciplines and channels. Human believes in the power of one simple question – what is your company's purpose beyond making money? and that companies and brands should behave like humans, with their own authentic story and a clear sense of purpose.

  • Manager Brand, Business Design and Development at Bank of New Zealand
    Apr 2011 - Sep 2012 · 1 yr 6 mos

    Lead the brand and business design and development for Bank of New Zealand with a talented team of 15 people.

  • Managing Director at agent36
    Jan 2010 - Apr 2011 · 1 yr 4 mos

    agent36 is a consultancy providing marketing and business support to companies in U.S. and Australasia.