São Paulo, Brazil
I’m an executive leader with 20+ years building and scaling digital businesses, currently working in enterprise technology. I specialize in helping large companies extract value from their business and P&L — driving adoption, expansion revenue, and long-term partnerships. Across my career, I’ve operated at the intersection of technology, revenue, and customer success, leading multidisciplinary teams and working closely with Sales, Product, and Partners to unlock growth in Tier-1 accounts. My background includes leadership roles in enterprise SaaS, marketplaces, and large B2C organizations, always focused on measurable impact: revenue expansion, retention, and scalable execution.
Director of Commerce Engineers in VTEX Brazil leading Directors and Managers in a Global Account Structure Trusted advisor for Tier-1 enterprise accounts, unlocking growth opportunities and sharing strategic expertise in Digital Commerce and Platform Transformation. Accountable for the Omnichannel vertical, supporting a diverse enterprise portfolio across multiple industries, including: • Grocery & Supermarkets • Beauty, Health & Pharma • Financial Services & Banking • Marketplaces • Pet Care • And other complex B2C segments Lead and scale multidisciplinary teams, partnering with customers to identify business opportunities and leveraging VTEX enterprise technology to drive measurable digital transformation. Drive product adoption and value realization, ensuring deep platform expertise and maximizing the use of VTEX capabilities and features across strategic accounts. Lead complex contract negotiations while building long-term, executive-level relationships with C-suite stakeholders (CEOs, CTOs, COOs) in key enterprise accounts. Champion customer success and satisfaction, focusing on retention, expansion, and long-term customer lifetime value (LTV) growth.
Director responsible for strategic enterprise account groups at VTEX, including leading brands such as Electrolux, Americanas, FastShop, WePink, and other Tier-1 customers. • Accountable for product adoption, P&L ownership, customer success, LTV growth, and unlocking cross-sell and expansion opportunities across the portfolio. • Act as a trusted advisor to customer leadership teams, building strong relationships through deep platform expertise, digital commerce thought leadership, and data-driven insights to accelerate GMV growth leveraging the VTEX platform.
Acted as the primary interface between VTEX merchants and major marketplace platforms, ensuring strategic alignment and seamless collaboration across the ecosystem. • Led a team responsible for enabling VTEX merchants to scale online sales and growth across leading marketplace platforms integrated with VTEX. • Served as a strategic broker between enterprise clients and marketplace partners, helping platforms identify and unlock growth opportunities with VTEX sellers while aligning commercial and operational interests. • Led and scaled multidisciplinary teams, coordinating cross-functional efforts to drive adoption, performance, and measurable marketplace growth.
• Worked closely with Sales leadership to develop innovative digital strategies and execution plans to support and accelerate revenue growth. • Built and launched the D2C/B2C operation from scratch, successfully going live in April 2021. • Defined and executed the online marketplace strategy, driving scalable growth and continuous optimization. • Leveraged online KPIs, web analytics, and performance metrics to analyze results, design growth initiatives, and generate actionable insights and opportunities. • Partnered with Sales, Finance, and Operations to ensure customer experience and merchandising strategies were aligned with business forecasts and financial targets. • Collaborated with multiple internal teams, including Executive Leadership, Commercial, Marketing, Social Media, and Digital Marketing, enabling cross-functional alignment and execution. • Direct report to the President, contributing to strategic decision-making at the executive level.
• Led end-to-end e-commerce operations, with hands-on experience across customer service, logistics, commercial, and online marketing functions. • Owned and managed the e-commerce P&L, representing 30%+ of total company gross revenue and serving as the highest-margin sales channel. • Drove digital marketing and e-commerce initiatives, including CRM and loyalty programs, email marketing, social media, display and retargeting, paid media, and affiliate programs. • Defined and executed the annual e-commerce roadmap, aligning growth initiatives with broader business and commercial strategy. • Led pricing and sales strategy in close alignment with Product and Commercial teams, including tactical recommendations for promotional and demand-generation initiatives. • Managed third-party channel integrators and strategic marketplace partners, ensuring operational efficiency and scalable growth. • Oversaw daily marketplace e-commerce operations, including customer service, content updates, promotions, merchandising, platform maintenance, and performance optimization. • Ensured ongoing site maintenance and quality, including product content accuracy, merchandising, new item onboarding, out-of-stock management, and platform functionality meeting or exceeding business expectations. • Captured and translated customer insights into actionable improvements, driving enhanced customer experience and financial performance.
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