Sam Johnson

About

Specialties: Brand Management, Trade/Channel Marketing, Local & Regional Marketing, CRM, Direct Marketing, Budget Management, Campaign Planning, Agency Management, Project Management.

Experience

• Senior Manager, Global Marketing at Carlsberg Group
  May 2025 - Present · 1 yr 2 mos

• Head of Marketing - Carlsberg, Poretti & Somersby at Carlsberg Britvic
  Dec 2021 - Apr 2025 · 3 yrs 5 mos

  Reporting to the VP Marketing, with full P&L responsibility for a brand portfolio that includes Carlsberg, Poretti & Somersby Cider, worth more than £750M in RSV. I lead a talented team of 6 marketers to deliver key brand and commercial objectives. Accountable for the creation and delivery of both 3Y strategy and annual activity plans across my portfolio. Member of the Marketing & Commercial leadership teams, and the Carlsberg Global Brand Board. UK market lead for media across full Carlsberg Britvic beer portfolio.

• Brand Marketing Manager - Carlsberg & Core Beer at Carlsberg Marston's Brewing Company
  Jan 2021 - Dec 2021 · 1 yr

• Brand Manager - Carlsberg at CARLSBERG UK LIMITED
  Apr 2017 - Jan 2021 · 3 yrs 10 mos

  Brand Manager for probably the best beer in the world. Responsible for Carlsberg Danish Pilsner, the lead variant within the Carlsberg brand portfolio.

• Brand Manager at Whirlpool Corporation - EMEA (Europe, Middle East and Africa) Region
  Feb 2016 - Mar 2017 · 1 yr 2 mos

  Responsible for the Indesit and Whirlpool brands.