Minneapolis, Minnesota, United States
I'm currently working in the Minneapolis area as the Head of Digital Advertising at Möve Marketing. I specialize in paid search, paid social, and display campaigns. While I mainly work in data-oriented strategy decisions, I also have a passion for data analysis, automation, design, and web development.
I’m currently serving as the Head of Digital Advertising at Möve Marketing, helping to define the direction and structure of the new service for both the agency and its clients.
As a Digital Marketing Manager at Grove, I managed Paid Search and Paid Social channels for a Fortune 500 B2B Insurance client and a SaaS client. In this time, I was able to automate agency reporting frameworks while expanding reporting abilities with Google Apps Script, Google Sheets, and Google Data Studio. Client Verticals: B2B Insurance, Medical SaaS, Higher Education
As an Online Marketing Strategist for 829 Studios, I currently manage and help to develop strategies for paid online marketing initiatives. As a part of the Online Marketing team, I help craft, manage, track, and optimize campaigns on Google AdWords, Facebook Ads Manager, LinkedIn Ads Manager, and Twitter Ads, while also integrating marketing efforts with other digital content and materials. Additionally, I work with the data put out by these campaigns to make strategic decisions and recommendations by primarily making use of Microsoft Excel, which I also use for internal process and efficiency improvements that include budgeting and reporting.
Worked as a Digital Intern at CommCreative, an ad agency based just outside of Boston, and a three-time member of the Inc. 5000 list. Worked with the Digital and Web Development teams to craft, edit, and report on various campaigns being run by a range of different clients. While there, I was involved in: – Crafting AdWords and Analytics reports and recommendations, tracking qualified leads, performing SEO audits and site QA testing. – Using Facebook Ads Manager and Power Editor to craft, target, budget, and report on client performance. Improved accuracy of Percent Budget Spent on Facebook ads by an average of over 80%. Position Responsibilities Included: – AdWords advertising – Social media advertising – Search engine optimization – Competitive Digital Analysis – Website CMS management – Reporting & Analytics