Brazil
• Executive with over 20 years of experience in the technology industry, having worked for companies such as Linx/ Stone, Symantec/ Veritas & IDC. • Large experience in business development, product management, innovation and strategy. • Experience with turnaround, product innovation, market expansion, strategic partnerships, global market insights. • Deep background with software, retail, oil & gas and financial industries. • Experience of leadership of large teams across Brazil and Latin America. • Bachelor in Business Administration, Specialization in Strategic Marketing and Sales Management and Master in Business Administration. • Large international exposure, with local and global scopes. Native Portuguese, fluent English and Spanish.
Cannoli Cashback & CRM. POS com taxa zero, cashback e CRM integrados.
Founder of Cannoli, an AI-powered customer loyalty platform helping restaurants grow revenue by owning their customer relationships. Responsible for product vision, strategy, team leadership and early-stage execution. Led the creation of the business model, platform concept and go-to-market from the ground up. Involved in day-to-day operations, strategic partnerships and investor conversations — with a focus on building a company that combines behavioral science, software and clear positioning.
• Oversaw operations integration across Management Software, POS Solutions, and Financial Services, leading a team of 450 and managing relationships with 15,000 customers and 90 franchisees. Reported to COO. • Executed a turnaround strategy that enhanced Product, Engineering, and Sales operations, resulting in a monthly churn reduction, YoY growth, and a significant decrease in support calls for the primary product. • Drove a growth in TPV and played a pivotal role in securing a major credit deal at Stone.
Executive Director developing the Neighborhood Market Business Unit (sales, channels, ops, PM, R&D, CS, etc)
• Rebranded a solution portfolio for convenience stores, grocery stores, and bakeries, expanding the addressable market tenfold and establishing a Business Unit that achieved R$ 10M ARR in just two years. • Launched key revenue-generating products, including SmartPOS and a gas payments app. • Launched an AI powered insights and analytics solution that attracted upsell in thousands of customers. • Established a successful Partnership Program attracting companies such as 99, Uber, and Veloe. • Cultivated executive relationships with key stakeholders, including BR Distribuidora, Ipiranga, Raizen, and Oxxo, with contracts contributing significantly to annual revenue growth.
• Developed and implemented corporate Product Portfolio Management practices, enhancing Product Management and Marketing across key business segments. • Crafted the corporate Product Vision for 2020 and specific visions for each business unit, employing Design Thinking methodologies across R&D, Services, Support, and Commercial teams. • Led the roadmap process, including analysis and prioritization models, and facilitated impactful sales activities.