United Kingdom
Global commercial leader with a track record of building and scaling businesses from $0 to $500M+ and $1B+ in annual revenue. Led 150+ person teams across sales, customer success, and support, spanning in-house, partner, and vendor models. Focused on driving sustainable growth through partnerships, scalable go-to-market strategies, and platform integrations.
🎧 Global Head of Spotify’s Mid-Market, SMB, New Business, Market Expansion & Customer Success teams (Emerging & Scaled), driving global advertiser growth through innovative ad solutions. 🌍 Overseeing a team of 200+ professionals across sales, market expansion, growth marketing, customer support, revenue programs, vendor operations, and partnerships. 📈 Scaling Mid-market and SMB advertisers in core high-priority markets (US, CA, EU5, MX, BR, ANZ) for Spotify’s Advertising business. 🧪 Overseeing AI-driven solutions across customer success—improving outcomes while reducing cost of revenue and BPO dependencies. 🌐 Activating 78 international markets, including CN, SEA, and CEE, to expand Spotify’s global ad platform and unlock new growth opportunities.
📱 Global Head of Snap’s Mid-Market & SMB Team, driving over $1 billion in annual revenue. 🌍 Led a team of 200+ sales, growth marketing and customer success professionals across EMEA, APAC, and the Americas, crafting market-specific go-to-market strategies. 📈 Spearheaded adoption of Snapchat Advertising Solutions while expanding Snap's market presence in high-growth and export regions.
🌍 Managed $400M+ in annual revenue across key regions in EMEA and APAC. 📈 Scaled the team to 70+ professionals, building operational hubs and delivering growth in markets like Singapore, Israel, and CEE. 🤝 Partnered with cross-functional teams to localize and execute initiatives, driving results in mid-market advertising globally.
🌍 Oversaw a $200M revenue portfolio across high-growth markets in EMEA and APAC. 📈 Grew the team to 40 members, delivering scalable advertising solutions to mid-market advertisers. 🚀 Collaborated with internal stakeholders to unlock new growth opportunities through strategic campaigns.
🌍 Delivered scalable ad solutions for hyper-growth businesses across Europe. 📈 Launched the FB Accelerate program, empowering emerging businesses to scale their advertising efforts. 🤝 Mentored a team of account managers, driving client success and measurable campaign outcomes.
🌍 Partnered with 14 UK agencies, maximizing client ROI through adoption of Google Ads solutions. 📈 Designed operational enhancements, including CRM implementation, to streamline reporting and workflows. 🤝 Managed and coached 8 vendor specialists, elevating their expertise in ad solutions and account strategies.
📈 Consulted hundreds of advertisers, optimizing Google Ads campaigns for measurable business growth. 🏆 Achieved recognition as top EMEA Sales Representative for two consecutive quarters. 🤝 Worked with product teams to test and refine new advertising tools, enhancing advertiser performance.