Samuel Martin

Data Science @ SoFi

New York, New York, United States

About

I help people tackle their biggest financial challenges through data-driven product development. When I'm not digging into data, you'll find me exploring vegan restaurants, heading to the gym, or planning my next adventure with my wife.

Experience

  • Senior Data Scientist at SoFi
    Mar 2026 - Present · 4 mos

  • Candidly (5 yrs 10 mos)
    • Data Science Manager
      Jan 2024 - Mar 2026 · 2 yrs 3 mos

      - Drive product optimization across a financial product suite; deliver a UI redesign with +XX% conversion and onboarding simplification with +XX% completion - Spearhead AI automation via Document VQA; achieve ~XX% accuracy improvement and ~XX% cost reduction; build eval systems and drift monitoring - Data mine customer-support data to surface product pain points; built a custom GPT that generates knowledge-base content for users and internal AI agents - Develop ICPs using clustering on won/lost contract data; enable Marketing to focus on higher-conversion segments - Lead cross-functional revamp of client reporting; increase monthly dashboard engagement by ~X× - Manage a full-time Data Scientist and intern cohorts - Define methodology for tracking product usage and revenue KPIs that guide product roadmap strategy

    • Data Scientist
      May 2022 - Jan 2024 · 1 yr 9 mos

      - Recognized by CEO with a company collaboration award - Built customer segmentation for personalized recommendations; lifted activation by ~XX% - Developed student-loan payment prediction model; prevented over $XXX,XXX in overdraft fees and improved payment success by ~X% - Created/analyzed A/B landing-page variants; raised sign-up rate by ~XX% - Partnered with Product on homepage experiments; increased revisit rate by ~XX% and pages/session by ~X%

    • Data Analyst
      Sep 2020 - Apr 2022 · 1 yr 8 mos

      - Analyzed user journeys to identify friction/drop-off and inform UX tests - Architected client-facing and internal dashboards used for C-suite decisions and investor communications

  • Fellow at Bon Appétit Management Company
    Jun 2019 - Mar 2020 · 10 mos

    - Automated social-responsibility reporting; supported purchasing and strategic presentations - Served as a traveling sustainability specialist; helped stakeholders understand and launch sustainability programs

  • Sustainability Assistant at Pitzer College
    Aug 2016 - May 2019 · 2 yrs 10 mos

    •Answered general inquiries sent to the Sustainability Office & trained new student sustainability assistants in the absence of a full-time campus sustainability manager (Spring ’19) •Organized & participated in on-campus initiatives such as Food Recovery (winner of the ’18 Pitzer Club Sustainability award), Power-Down (winner of the ’17 & ’18 energy reduction challenge among the Claremont Colleges), & Re-Room (a dorm-item-recirculating program intended to serve new students & reduce waste) •Collaborated with faculty & staff to update “Sustainability & Environmental Jobs Board” on the Pitzer.edu domain, a resource for Environmental Analysis majors & minors at Pitzer •Tracked relevant sustainability data, including composting & greenhouse gas emissions

  • Summer Intern at Zack Ranch
    May 2018 - Aug 2018 · 4 mos

    •Analyzed market trends in hay, dairy, & related products to help farm management make decisions regarding pricing & harvesting •Assisted in the implementation of a moisture control program for improving product quality & harvest efficiency •Operated & maintained company equipment in cutting, baling, & inspecting hay •Evaluated water & energy use using ArcMAP, Excel, & Power BI to improve ranch sustainability