Samuel Lu

NUS BBA Graduate | Highest Distinction | Marketing & Business Analytics | Open to Graduate Opportunities in Market Research, Growth & Business Strategy

Singapore, Singapore

About

Having difficulties keeping up with the Junior College system then, I switched tracks to Polytechnic and never looked back. I have since graduated from NUS Business Administration (Honours), specialising in Marketing and Business Analytics. I’m interested in market research, growth, and business strategy — especially where consumer insight, data, and commercial thinking come together to drive better decisions. Through my experiences in marketing, stakeholder management, data automation, and performance reporting, I’ve developed a strong foundation in turning analysis into action. I’m currently exploring graduate opportunities in marketing, growth, market research, commercial strategy, and business analytics. Happy to connect! Outside of work, I enjoy mechanical keyboards, board games, and esports.

Experience

  • Marketing Intern - IBG COO Marketing at DBS Bank
    Aug 2025 - Jan 2026 · 6 mos

    • Coordinated and managed stakeholder communications for the 4th Annual DBS Metals and Mining Forum 2025 and facilitated the forum's inaugural media conference; achieved record turnout of 70 clients, hosted 23 media representatives, and featured 10 external speakers across multiple markets • Developed 3 Excel VBA macro suites to automate client data cleaning, compilation and reporting visualisations, saving 20+ man-hours per week for a 6-person team during peak periods; produced 3 beginner-friendly VBA user guides for each VBA macro suite to support onboarding and ensure continuity post-handover • Crafted and refined LinkedIn event communications and post-event recap copy across 6 posts, delivering 9,871 total reach, 531 engagements, 323 clicks (tracked), and 2,286 video views

  • Campus Ambassador at Garena
    May 2017 - Feb 2020 · 2 yrs 10 mos

    - Initiated more than 10 events for community tournaments and gatherings, propelled Ngee Ann Polytechnic to become known for frequent and vibrant campus events - Provided marshalling duties for Garena-sanctioned events with prize pools totalling more than $10,000 - Corresponded with over 500 potential event participants for Garena-sanctioned events, boosting sign-ups by more than 2 times

  • Talent Acquisition Intern at Grab
    Sep 2019 - Jan 2020 · 5 mos

    - Spearheaded data hygiene project for Talent Acquisition Team, cleaning the Applicant Tracking System used by Grab of almost 100,000 lingering candidates - Created 2 tutorial videos on job requisition cleaning and compiled a comprehensive frequently asked questions (FAQ) on Grab’s employee wiki for data hygiene best practices, uploaded to Grab’s employee wiki; it became a reference point for Grab’s Talent Acquisition staff globally - Analysed data from over 200 job requisitions using pivot tables to determine role headcounts to prioritise, enabling higher-ups to streamline decision-making processes - Represented Grab at Ngee Ann Polytechnic Internship & Career Fair, conducting outreach to over 500 students

  • Cashier and Service Staff at Isetan Singapore
    Aug 2016 - Dec 2016 · 5 mos

    - Worked in the Children and Sundries Department, assisting customers with their purchase inquiries - Efficiently operated Point-of-Sale (POS) system, making the customer checkout experience a smooth and enjoyable one - Assisted in keying in sale and return order sheets quickly and without error