Samuel Lim

Looking for opportunity in F&B Operations.

Singapore

About

Experience

  • Therapy Assistant at Homage
    Aug 2020 - Present · 6 yrs

    • Provide care and assistance for senior. • Bring senior for medical appointment.

  • Business Development at HOONG Services Pte Ltd
    Mar 2018 - Mar 2021 · 3 yrs 1 mo

    • Develop growth path and schedule for brand concept. • Structure & document SOP for Both iSTEAKS and SIMPLEburger Inc. • Develop HR capabilities for growth. • Prepare franchise footprint & ready internationalization both iSTEAKS and SIMPLEburger Inc. • Execute local expansion plans for SIMPLEburger Inc. • Execute internationalization for both brandings. • Lead/execute/manage Branding & Marketing strategies for ALL brand concept (iSTEAKS and SIMPLEburger Inc.) • Develop In-House Training capabilities for both brandings. • To define long-term organizational strategic goals, identifies business opportunities, negotiates and closes business deals. • Screen potential business deals by analyzing market strategies; deal requirements, potential and financial requirements. • Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations, examining risks and potentials, estimating partners’ needs and goals. • Developing all marketing strategy for the company in line with company objectives. • Managing all marketing plans and activities within the company and coordinating marketing campaigns with sales activities. • To develop and execute Business & Marketing Plans and subsequently work on the execution of such agreed plans to align and maximize the respective marketing and sales effort. • Identify and attend tradeshows and other business function to keep abreast of developments in the marketplace and to find potential new business.

  • Senior Divisional Operations Manager at Astons Food & Beverage Specialities Pte Ltd
    Oct 2011 - Feb 2018 · 6 yrs 5 mos

    • Managing 16 Specialities outlets, 9 Express units, 2 Salad Bar units and Javier’s. • Interviews, conducts OJEs and trains District Managers based on divisional needs and goals. • Supports, coaches and consults to ensure that all assigned restaurants are adequately staffed to maximize sales potential, operational efficiency and turnover among all restaurant employees is reduced. • Knows, enforces, educates and consults with all restaurant employees on all appropriate HR policies, labor laws, security and safety procedures. • Supports, coaches, consult, develop and recognize the results of all levels of restaurant employees. • Consults with Deputy General Manager on employee commitment measurement and assist with plan to increase employee’s loyalty, satisfaction and pride with the ASTON’s experience. • Gives input on performance appraisals based on defined goals and objectives for each District Manager. Ensures that individual developments plans are implemented and diversify staffing objectives are met. • Protects the ASTON’s brand by consulting and coaching to ensure that the restaurants meet ASTON’s QSC, Safety and Sanitization standards. • Supports and coaches District Manager about critical restaurant systems that produce consistently high levels of QSC. • Represents Company interest in local community and properly executes market wide promotions. • Supports, coaches and coordinates implementation and execution of new products and business/training processes consistently within the division. • Consults and is accountable for creating a positive work environment while working shoulder-to-shoulder with the District Managers to create and accomplish business, in terms of QSC, Sales, People and Profits objectives. • Uses all informational resources available to identify opportunities and threats to build a business plan to optimize market potential.

  • Operations Manager at The Happy People Company
    May 2010 - Jun 2011 · 1 yr 2 mos

    • Managed Ben & Jerry ice-cream Operations and CA California Café Operations. • Directly responsibility for all stores COG, labour expenses, and customer experience. • Work with our principle team to execute market promotions and events (Free Cone Day, Chunkfest, etc). • Hiring and training of managers and scoopies. • Plans and conducts monthly Ops meetings, individual stores P&L accountability. • Plan and oversees marketing plan (under THPC stores only). • Assists principle with the implementation of community service activity for the store and keeps staff informed of all community-involved events. • Handle customer recovery and enquires. • Conduct and review salaried managers performance appraisals. • Plan and execute new products launch (including restaurant). • Oversees new store set up/remodel.

  • Restaurant General Manager at Burger King BK Singapore
    Mar 2008 - Apr 2010 · 2 yrs 2 mos

    • First batch hired to open Singapore 1st Cooperate store. • 40 days management training at BK Jakarta. • Contributes to the team by leading and being an active participant in both Jakarta and Singapore. • Develops a BKS vision and promotes a shared responsibility for achieving results. • Work with BK Regional Team to support the opening of BKS. • Hiring of Team Members and Assistant Managers through the help of CDC, organizing road show, etc. • Manage the restaurant in term of QSC & V (Quality, Service, Cleanliness & Value), Sales, People & Profit. • Developing and training of Trainee Managers, Assistant Managers and Team Members base on BKS standard. • Handle customer recovery and enquires. • Troubleshoot equipment, stat variance and yield. • Manage the Profit & Loss of the restaurant. • Plan and execute new products launch. • Conduct and review salaried managers, hourly managers and team members performance appraisals. • Experienced in managing and opening restaurants with difference sales volume. Assist to set up the first 3 Cooperate stores in Singapore (range from 110k to 300k). • BK is using MTO (Make To Order) system.