Salinas, California, United States
With nearly a decade of entrepreneurial experience as the Founder of Cousin. Collective, I focus on creating impactful campaigns and experiences that reflect authentic narratives. My work is driven by a strong foundation in marketing strategy, creative problem-solving, and sales operations, emphasizing connection, authenticity, and community engagement. At the core of my efforts is a passion for empowering the Latinx community by addressing market gaps and designing solutions that resonate. My approach to branding, audience development, and market positioning is grounded in authenticity and collaboration, fostering trust and meaningful engagement.
• Assisted in a Resource Specialist Program classroom, supporting special education students in an under-resourced community under the guidance of the lead teacher. • Developed and implemented lesson plans, provided one-on-one and small-group tutoring, and managed curriculum activities to enhance student learning outcomes.
Assisted in advocating for the adoption of a Rent Stabilization Ordinance by conducting targeted marketing campaigns and engaging with the community.
• Spearheaded a multi-platform social media strategy that generated over 100,000 views, growing Goodwill Central Coast's online presence and community awareness • Directed on-the-ground marketing initiatives that translated digital engagement into measurable sales growth in-store