Samuel Addo Yeboah

Customer Development Manager - Fast Food Wholesale

United Kingdom

About

I’m a commercially driven Account Manager with a background in managing national and regional accounts across the foodservice and retail sectors. With experience at Britvic on strategic customers like Sainsbury’s and TUCO, I’ve developed a strong track record of building relationships, unlocking growth opportunities, and leading projects that deliver real business impact. Whether it’s converting a customer’s full soft drinks range, launching new brands, or aligning commercial plans with broader business goals, I bring a blend of strategic thinking and hands-on execution. I thrive when collaborating cross-functionally and enjoy finding solutions that work for both customers and the business. Outside of the numbers, I care about people, communication, and continuous learning—and I’m always seeking to grow as a professional and a leader.

Experience

  • National Account Manager at Carlsberg Britvic
    Feb 2025 - Present · 1 yr 5 mos

  • Britvic plc (3 yrs 6 mos)
    • Customer Development Manager
      Oct 2024 - Jan 2025 · 4 mos

    • Customer Development Executive
      Nov 2022 - Oct 2024 · 2 yrs

      • Lead contact for TUCO (The University Caterers Organisation), managing national soft drinks strategy across university catering groups • Delivered ranging, pricing, and trading plans aligned to core Britvic brands (e.g. Pepsi Max, Tango, Plenish) • Grew customer portfolio by adding 220kL of new volume to a £1.6mL account, driving significant incremental revenue • Owned the end-to-end customer conversion journey, including insight-led proposals, onboarding, and ongoing support • Collaborated cross-functionally with category, supply chain, and commercial planning to execute long-term growth plans • Supported the commercial relationship with Sainsbury’s across soft drinks categories • Created and lead the Joint Business plan for Booths adding 13% incremental profit YOY • Managed product listings, pricing updates, and performance tracking using internal systems • Coordinated cross-functional input between marketing, supply chain, and category teams • Assisted in executing promotional plans and analysing ROI on in-store activations

    • Laboratory Technician
      Aug 2021 - Nov 2022 · 1 yr 4 mos

      Responsible for preparing and analysing samples for new products, validations and trials. Responsibility of stock maintenance of laboratory consumables and booking samples with the micro and analytical teams for analysis. Ensuring that the laboratory, storerooms and equipment are maintained to the appropriate hygiene and housekeeping standards as well as provide support to the pilot plant team in Beckton in the upscale of new raw materials from the R&D facility

  • Laboratory Assistant at BRITVIC PLC
    Aug 2017 - Aug 2017 · 1 mo