Sam Franklin

Selling stuff online.

Canada

About

I help eCommerce founders boost organic traffic and conversions through optimized store content. All my clients face the same two challenges 👇 1. They don’t have the time to create on-brand, SEO-optimized eCommerce content at scale. 2. This results in spending too much on paid ads, leading to poor margins. Here’s how we solve this with a simple 5-step strategy: 🚀 Import product data from your eCommerce store. 🚀 Analyze your product data to identify new collections and blog page opportunities. 🚀 SEO-optimize products and create new pages to match search demand at scale. 🚀 A/B test using Google Search Console data to uncover actionable insights. 🚀 Iterate until your store sees a boost in organic sales and reduced CAC. These steps help align your eCommerce content with search demand, increase revenue, and reduce dependence on paid ads. I’ve worked with 300+ companies and interviewed 3,000+ eCommerce founders. These are some of my recent results: For a whisky eCommerce store… 🚀 61% increase in clicks 🚀 22% increase in impressions 🚀 3.3% improvement in average position …in less than 7 days. For a 2,500 SKU eCom store… 🚀 78% increase in revenue 🚀 102% boost in average order value (AOV) 🚀 33% higher conversion rate 🚀 64% more 'add to cart' actions. …month-on-month improvements. The system is proven to work. If you’re an eCommerce founder ready to increase organic sales, click ‘Book Appointment’ at the top of my profile to apply for help.

Experience

  • Co founder & Chief Revenue Officer (CRO) at Strategically | Ecommerce AI SEO Platform
    Feb 2024 - Present · 2 yrs 6 mos

  • Chief Marketing and Sales Officer - Ecommerce lending at Bloom Group S.A.
    Sep 2021 - Feb 2024 · 2 yrs 6 mos

  • Technical SEO Consultant at Independent Audit Limited
    Dec 2018 - Jan 2022 · 3 yrs 2 mos

    Independent Audit is a leading global consultancy firm, advising all types of organisations on board governance.

  • Founder - Technical SEO Consultant at Strategically.co
    Sep 2016 - Jan 2022 · 5 yrs 5 mos

    Strategically is a London based digital strategy agency helping SaaS and high ticket consulting company's scale their lead generation efforts through organic search and paid marketing channels. We’re hardcore research nerds, and here’s why: the most effective products, marketing strategies, features etc. are those informed by data or your current best customers. We prefer projects that require a high degree of research and business intelligence. Deep customer research — in the form of opportunity analysis, competitive analysis or interviews, surveys, heat maps, and more — are part of every engagement we take on. It’s the only way to stop guessing what you should do, and actually know what you should do. To ensure you receive a top-notch experience during our time together, we only take on a handful of digital strategy clients at a time.

  • Founder Original Kettlebell at Original Kettlebell
    Mar 2020 - Aug 2021 · 1 yr 6 mos

    Original Kettlebell launched 2 weeks into the first UK lockdown and our first kettlebells were manufactured and shipped less than 3 weeks later. In the proceeding 15 months we manufactured more than 15,000 UK made kettlebells.