Santa Monica, California, United States
I’m a professional people person and partnerships pro who loves bringing brands together in ways that actually mean something. I source, negotiate, and manage strategic collaborations that create buzz, build community, and make an impact—both online and IRL. I’ve always been fascinated by what drives people and culture. That lens helps me craft partnerships that feel authentic, tap into trends, and connect with audiences in a real way. I’ve worked across campaigns, activations, and events that grow brand awareness, engagement, and loyalty. I’m always looking to spark new ideas, connect with creative minds, and keep pushing what’s possible in the brand space. Specialties: brand strategy, partnerships, business development, influencer marketing, campaign management, activations, community building.
* Lead end-to-end development of strategic partnerships to drive customer acquisition, brand awareness, and revenue growth * Identify, negotiate, and launch partnerships across affiliates, creators, brands, and distribution channels * Build and manage a high-performing partner ecosystem, including influencers, media buyers, and performance partners * Structure and optimize affiliate and referral programs, improving CAC efficiency and scaling partner-driven revenue * Collaborate cross-functionally with marketing, growth, and product teams to align partnerships with broader GTM strategy * Analyze partner performance and campaign metrics to inform deal structures, incentives, and scaling decisions * Develop repeatable playbooks for sourcing, onboarding, and managing partners at scale * Represent Grüns externally in partner conversations, pitches, and co-marketing initiatives
• Develop and maintain long-term relationships with creators, influencers, and brand partners, ensuring authentic collaborations that drive engagement and brand trust. • Lead the execution of creator-driven campaigns and activations, including Khloé Kardashian’s capsule release, the 10-year anniversary event, and NYFW press activations, ensuring seamless storytelling across platforms. • Collaborate with internal teams (social, PR, media, and marketing) to integrate creator content into broader brand strategies, amplifying reach and engagement. • Manage campaign logistics, from influencer sourcing and vetting to performance tracking and post-campaign reporting, optimizing strategies based on data-driven insights. Spearhead brand activation strategies, managing end-to-end project execution, budgeting, and event reporting for high-profile activations, including Khloé Kardashian’s capsule release and Fabletics' anniversary celebrations. • Ensure brand alignment across experiential campaigns by collaborating with cross-functional teams and external vendors, delivering elevated client experiences. • Drive forward-thinking, brand-consistent strategies, utilizing new trends and technologies to maintain premium brand positioning.
• Oversaw creator partnerships and brand collaborations, acting as the key point of contact for influencer relations and co-branded initiatives. • Planned and executed creator-hosted brand activations, ensuring that influencers were strategically integrated into events to maximize impact. • Coordinated with internal teams to align creator marketing campaigns with broader business objectives, ensuring consistency across digital and physical activations. • Tracked campaign performance using CRM and analytics tools, reporting insights to stakeholders and making recommendations for optimization.
-Source, negotiate and manage strategic deals with brand partners. -Partner with influencers to create content for our brand initiatives including editorial campaigns, PDP use, ad content, and more. -Ideate and execute brand partnership initiatives and events to generate content and build buzz. -Track and analyze partnership program KPIs and adjust program as needed to ensure we meet our goals. -Create monthly creative direction to guide our partners to create on-brand and authentic content that fulfills their monthly deliverables while meeting brand needs. -Coordinate monthly product seeding and resulting influencer generated content. -Innovate with test partnerships with new vendors/influencers to expand our reach and lower CAC.
Founded in 2020, District One is a full-service digital storytelling and tech-enabled marketing agency specializing in food and drink, spirits, CPG’s, and hospitality. Our team leverages combined experience across editorial, PR, advertising, e-commerce, and consulting to craft thought-provoking brand narratives while building efficient revenue-driving digital platforms. Named after the bustling downtown of Saigon, D1 upholds the Vietnamese philosophy that food is the most elemental form of culture. We seek out heritage products and culinary traditions. We partner exclusively with people-centric brands who share our values of community and sustainability. We invest in our clients’ long-term success.
The Online Marketing department controls all the behind-the-scenes work and acts as the backbone of UCLA's Campus Events Commission. Online Marketing handles reservations, runs the official CEC website, and manages virtually everything related to the CEC's presence online.