United Kingdom
Commercial leader with 20 years of experience scaling consumer brands across wholesale, retail and ecommerce channels throughout the UK, Europe and North America. Proven track record of building high-performing teams, developing strategic retail partnerships, expanding into new markets and delivering accelerated revenue growth. Combines strong commercial acumen with expertise in forecasting, assortment planning, channel strategy and cross-functional leadership. Currently leading Passenger's global wholesale business, having grown revenue from £1m to £5.7m, expanded the team from 2 to 10 people and established strategic partnerships with leading retailers across key international markets. CORE EXPERTISE • Wholesale & Retail Partnerships • Team Leadership & Development • Market Expansion & New Business Development • Strategic Account Management • Commercial Leadership • Forecasting & Inventory Planning • Assortment & Channel Strategy • International Growth • Negotiation & Contract Management • Cross-Functional Leadership • Consumer Products & Brand Building
Responsible for global wholesale strategy, commercial performance, retailer partnerships and international expansion across Europe and North America. Key achievements: • Grew wholesale revenue from approximately £1m to £5.7m, with a trajectory towards £7m+ • Built and scaled the B2B organisation from 2 to 10 team members • Developed strategic relationships with key retailers including JD Outdoor, Globetrotter, Bergfreunde, Blue Tomato, John Lewis and M&S. • Established a US market entry strategy, generating a $1m+ pipeline with national accounts including REI and Backcountry • Implemented new forecasting and purchasing processes to support rapid channel growth whilst improving inventory control • Created alignment between wholesale, DTC, product and marketing teams to maximise commercial opportunities • Led top-to-top retailer relationships and key account negotiations across multiple territories • Introduced enhanced brand presentation standards and wholesale execution frameworks
Menswear, Action sports Hardware and Vertical.
6 week round the world trip