Los Angeles, California, United States
Award-winning entertainment social marketer and copywriter. I love sharing my perspective on entertainment and social marketing. My #1 career goal is to reassemble Cameron, Lucy, and Drew for a Charlie’s Angels sequel.
Directed comprehensive social campaigns for clients including Apple TV, Nutter Butter, and Burger King in collaboration with internal teams and external stakeholders.
Oversaw Twitter's global branded entertainment channels: music, movies, TV, and creators + Japan. In addition to my management responsibilities, I wrote across Twitter's channels, including the main branded account (yes, I literally ran Twitter's Twitter). I have been recognized for my social media + copywriting skills with numerous industry awards, including a Clio, Cannes Lion, Webbys, and One Show Pencil.
I ran @TwitterTV and @TwitterMovies for Twitter, with a combined account following of nearly 17 million users. In addition to daily community management I developed monthly editorial calendars, planned and executed social activations, and worked with major partners like Disney and Netflix to execute social strategies.
I wrote daily content focused on identity and pop culture for BuzzFeed, reaching ~10 million monthly readers. I also managed a team of writers, providing copy edits and final approval on editorial content. Additional tasks included: planning editorial calendar and activations for LA team of content writers, developing editorial voice and branding, partnering with the video team to produce and star in videos, and traveling to Korea as part of a BuzzFeed team that was hired by NBC Sports to run their Snapchat channel.
Worked as a logger at 30 Rock for NBCUniversal's broadcast of the 2012 London Olympic Games. Coordinated with team of interns and producers to log real-time Olympics footage to produce segments and highlight reels.