Berlin, Berlin, Germany
I help organisations change how they work — through service design, product strategy, and AI. Over the past 14 years, I've worked across global consultancies, enterprise technology companies, venture-backed startups, and founder-led businesses. My work has ranged from redesigning services and operating models at HSBC, Philips Healthcare, H&M, AB InBev, Marriott, and ServiceNow, to building AI-powered products as a founder and product leader. From co-designing GenAI solutions with Fortune 500 clients at ServiceNow to building cross-functional squads at HSBC, my focus has been getting teams across business, technology, and operations to align around a shared direction and ship. Most recently, I founded Relei, an AI platform helping professional services firms transform project knowledge into proposals and BD assets. Prior to that, I served as CPO at MoreTo, a venture-backed fintech focused on AI-powered financial guidance, where I led both product and engineering. I'm particularly interested in how AI changes the way organisations operate, make decisions, and create value. I also run Southeast Asian food popups and catering in Berlin and conduct Hokkien-Peranakan recipe adaptation research.
Working with Meaningful — the AI-era operating layer for insight agencies — to bring the platform to research, strategy, and design firms across Europe. Running discovery, demos, and commercial conversations with insight agencies, market research firms, and in-house research teams exploring AI integration into their workflows.
Founder of an AI-native platform helping consultancies and agencies transform project delivery knowledge into business development and proposal assets. Worked directly with consulting leadership teams to understand how expertise was captured, reused, and commercialized across the organization. Conducted 100+ customer interviews, identified workflow bottlenecks, and developed AI-assisted approaches to improve proposal generation, knowledge reuse, and business development processes. Collaborated with engineers to prototype solutions, run customer pilots, and translate user feedback into product direction.
Supporting startups' growth through NBT's accelerator programs as a Growth Navigator by providing workshops, keynotes, and coaching.
Co-founder & Chief Product Officer of a venture-backed fintech platform helping banks deliver personalised financial guidance through AI-enabled customer journeys. Led product strategy, customer research, AI product development, and cross-functional delivery from concept to launch. Identified customer behaviour patterns that drove a major product strategy pivot, resulting in a 95% increase in user conversion and engagement. Worked across product, engineering, design, and commercial functions while supporting fundraising and investor relations through seed-stage growth.
Led strategic innovation and transformation initiatives at the intersection of product, design, and enterprise technology, partnering with ServiceNow's largest EMEA customers. Developed and launched a design-led consulting offering that aligned sales, product, enterprise architecture, and customer stakeholders around high-impact business challenges and innovation opportunities. Led discovery, strategy, co-creation, and proof-of-concept engagements across multiple industries, helping organisations translate emerging technologies, including GenAI, into practical business outcomes. The initiative projected €8.5M in annual revenue impact and established a new commercial model for strategic consulting within the organisation.