Dallas, Texas, United States
Feel free to connect with me.
• I oversee a global team of product managers, software engineers that are responsible for building platforms att.com across marketing, sales, services verticals • Driving technical solution for next-generation MarTech ecosystem architecture leveraging Adobe Journey Optimizer, Adobe Experience Platform, and Sanity CMS for delivering end to end decisioning and personalization across online (web, mobile) • Collaborate with marketing teams on a multi-year integrated MarTech roadmap enabling AI and ML based hyper personalization
I oversee digital strategy, marketing, and development for this full-service branding and advertising agency. I lead a diverse team of innovative thinkers, creators, and digital marketers to drive transformative results for our clients. With a strong focus on data-driven strategies, we bring to life compelling narratives that resonate with audiences and deliver value.
I led a cross-functional team of product managers, UX designers, and software engineers, driving the development of innovative digital solutions that supported over 250 branches and 700 loan officers with personalized marketing, products, and technology. I collaborated across departments to implement a comprehensive marketing technology platform, leveraging customer data platform (Acquia CDP), content management system (Acquia CMS), personalization platform (Acquia Personalization), customer relationship management (Surefire CRM), and 17 industry-specific tools and data sources. Using agile methodology, we built and launched the digital experience platform (DXP) in just nine months. This DXP introduced new company, branch, and loan officer websites. These websites pushed the boundaries of marketing technology by delivering highly personalized experiences for customers, branches, and LOs. This personalization strategy resulted in over a 100% increase in engagement and conversion rates. I also spearheaded enterprise-wide innovation by integrating web components and advanced UI/UX design principles into CMS workflows, enhancing scalability, efficiency, and overall digital strategy.
• Serve as global leader for several cross functional teams consisting of architects, engineering managers, engineers, digital production managers, and digital producers supporting creation and execution of marketing sites/emails, online credit applications, MyAccount (web, iOS, and Android) • Set strategic vision and architecture for Marketing Technology Platforms with domain expertise on Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Audience Manager, Adobe Launch, and Adobe Analytics • Design enterprise multi-solution architecture to enable data-driven, experience-driven, and industry leading marketing campaigns • Inspire and support department of 60+ team members
• AEM development manager for GM Financial's North American and International Operations websites (beta.gmfinancial.com, www.gmfinancial.mx) • Grew AEM practice from the ground up to 6 developers over the course of a year • Lead a team consisting of FED and AEM developers across GMF Adobe workstreams • Developed and documented AEM development standards, and best practices • Implemented a git-based workflow, code review process, and agile methodology • Responsible for Rackspace infrastructure architecture and management
• Lead developer for GM Financial's AEM implementation • Design processes to ease the transition to AEM • Mentor existing front end development team with AEM development • Evaluate and manage vendors for our multiple AEM projects
• Lead AEM 6.2 implementation for RSA's site (https://rsa.com) • Build AEM components using Sightly/HTL and Java (Full stack development) • Wireframe, prototype, and design new AEM templates • Mentor front-end developers • Integrate rsa.com with sales automation tools such as Marketo • Deploy event microsites (https://charge.rsa.com) • Represent RSA as technical resource with 3rd party vendors • Responsible for creating Jenkins jobs, and maintinaing AEM and dispatcher servers