Vancouver, British Columbia, Canada
3 reasons why I love product management: curiosity, relationships, and getting shit done. Curiosity: I’m inherently curious and love asking “why?”. Product managers live in the problem space - constantly empathizing with users and thinking about how we can deliver value. I get a ton of joy from having meaningful discovery conversations with customers, and love using insights from those connections to inform decisions and build the right product. Curiosity's been a common theme throughout my career, and helped me develop cross-functional experience, move across the world, and test bold ideas as a Growth PM! Relationships: As an extrovert (ESTJ) and Shaper (Belbin), collaborating and connecting with others gives me energy. Product managers cannot be successful as lone wolves, and your impact grows exponentially if you can leverage collective knowledge and output while keeping stakeholders aligned (read: High Output Management - Andrew S. Grove). Getting shit done: My superpower! I’m outcome-driven and tenacity is ingrained in my DNA. I enjoy the challenge of unblocking teams and love seeing the impact of projects we ship. Outside of work, I like to flex my culinary muscles and enjoy staying active (weightlifting, snowboarding, climbing, hiking). I have goals to eventually lead a team and am working on my coaching skills by mentoring the next generation of leaders. I’m always keen to engage with other product enthusiasts, so don’t be shy - let’s grab a (virtual) coffee! My qualifications include: Growth product, product strategy, monetization, acquisition, activation, onboarding, go-to-market strategy, product messaging, market research, cross-functional collaboration, leadership, executive communication, machine learning, and data analytics.
Driving product monetization strategy across Shopify.
Driving product-led growth for Shopify Point of Sale, currently focused on optimizing purchasing decisions and paid conversion. Building products and experimenting to: • Grow our subscription business 50% • Optimize the trial experience, increasing trial to paid conversion • Reduce friction in purchasing experiences and flows • Align our monetization model (incl. positioning, packaging/plans, and pricing) with customer value, growth loops, and business viability • Drive upsell within our freemium model through reevaluation moments
Focused on product growth and strategy, my mission is to bring Visier People Enterprise to new markets and customer segments. Cross-functional in nature, I collaborate with executives and functional leaders to evaluate growth opportunities, plan, and execute on strategic initiatives that will impact the future of Visier. • Analyze market dynamics and identify new areas for growth, innovation, and market expansion • Rapid prototyping and piloting of new solutions and extensions • New business revenue modelling, pricing and packaging • Go-to-market alignment and execution across sales, marketing, solutions and customer success • Product positioning and new product/market introduction • Developing success KPIs to manage progress and achievement against business objectives
Operating as a startup within a startup, I drove the incubation and development of 2 solutions (SaaS Finance and Sales Analytics), with the goal of increasing our total addressable market (TAM). Responsible for market opportunity analysis, problem space discovery, writing queries using Visier's proprietary query language, building analytic analyses, business development, and wearing both sales and pre-sales hats. The role was certainly cross-functional in nature! • Presented under-addressed markets that aligned with Visier's differentiated capabilities to senior executives and influenced the organization's innovation vision and roadmap. • Mastered Visier's proprietary query language and received recognition as a subject matter expert within 4 months. • Piloted 2 new cloud analytic applications (SaaS Finance, Sales) from incubation to soft launch in the span of 8 months to reach new markets. • Owned end-to-end product strategy including product messaging, pricing, business development, and product demonstrations with 40 prospective customers, which led to 2 contract negations.
Focused on driving a customer-centric product, I brought direct customer relationships, sales/presales execution experience, and strong commercial acumen to the realm of product management. Driving both outbound and inbound PM activities, I was responsible for go-to-market strategy, field enablement, pricing, customer adoption, and working closely with our engineers to ensure customer needs were prioritized in our roadmaps. • Launched the Smart Predict feature in Q3 of 2018. Enabled 460 sales and presales representatives globally, which resulted in 62 proof of concepts conducted within the first 3 months of release. • Transformed market positioning by rebranding machine learning features as Augmented Analytics in Q4 of 2018. In Q1, Gartner recognized Augmented Analytics as one of the top reasons to purchase SAP Analytics Cloud. • Created a cross-functional team to drive product awareness and adoption through promotional content (videos, blogs, and white papers), which led to 32,000+ visits to the website and countless social media impressions. • Developed a new process to inject customer feedback and market insight into user stories to influence evidence-based feature prioritization. Identified as an SAP Catalyst (high potential) and selected for the 2019 Prepare to Lead program.
Responsible for the go-to-market strategy for analytics in Asia Pacific Japan, including pipeline management, strategic deal support, enablement, customer success, and Analytics evangelism. • Drove sales plays and campaigns with a team of 40+ specialists to achieve 4x pipeline coverage. • Supported customers with digital transformation through tailored use cases and architecture involving multiple solutions (BI, predictive analytics, machine learning, SAP Cloud Platform, IoT, HANA) • Collaborated with cross-functional teams to create new demand management initiatives and value propositions tailored to regional market requirements • Executed go to market strategies for the Analytics portfolio, achieving 10% year-over-year revenue growth in 2017 and 4x pipeline coverage for Asia Pacific Japan. • Supported 45 sales executives across 13 countries with business development activities to generate €31M in cloud pipeline in 6 months. • Closed the 1st Public Sector SAP Analytics Cloud deal at €200K ACV through clear articulation of value propositions and strong alignment with senior executives.
Focused on driving revenue and growth for the Analytics portfolio through various enablement programs, ensuring Account Executives could effectively identify customer opportunities and confidently position SAP's solutions. • Supported achievement of a €450M revenue target by creating training materials such as messaging presentations, battle cards, webinars, first contact letters, and repeatable sales plays. • Spearheaded the development of a mobile learning app containing positioning content and use cases. 83% of the North American sales team downloaded the app and consumed content offline. • Certified 150 new sales executives across 4 regions on product sales pitches. Sales managers gave 95% of the sales pitches an excellent rating.
Consulted local start up companies on brand development, positioning & value propositions, market trends & opportunities, marketing plans, and execution strategies. • Researched and developed strategic marketing plans for 4 start-up clients. Advised on market trends, addressable target markets, competitor offerings, and suggested tactics to achieve business objectives. • Generated 15,000+ Facebook page likes for the Indian Weddings brand through paid Facebook advertising and targeted earned media campaigns.