Redmond, Washington, United States
As a Director of Product Marketing at Microsoft, I lead the AI-powered Developer Experience across GitHub, Visual Studio, and Azure—bringing together deep technical expertise, strategic vision, and crisp execution to grow business at scale. I specialize in crafting compelling technical narratives that resonate with developers and decision-makers alike, translating complex capabilities into clear business value. I collaborate cross-functionally with product management, sales leadership, and finance to define and execute GTM strategies that accelerate adoption and drive growth. I also lead messaging and positioning for Microsoft’s Developer Platform Solution—crafting compelling narratives that empower developers to innovate with confidence. I built and scaled a high-impact developer solution sales play that helped incubate and grow the GitHub Copilot business to over 26 million developers, contributing to a $2B+ developer platform business. This go-to-market strategy spanned market opportunity analysis, sales scenarios, solution-based messaging, offer design, field enablement, and partner activation.
Built and scaled the Agentic developer productivity solution business for Microsoft to a multi-billion dollar ARR. Acquired 26M+ users for GitHub Copilot, crafted Agentic AI solution narrative, established Microsoft as the Leader in the Gartner Magic Quadrant for DevOps & AI-assisted Coding Platforms and launched the Innovate program to activate SI partners at scale.
Drove alignment across several engineering, marketing, and sales teams to land the Microsoft DevSecOps GTM. Inspired development and security teams to rapidly build and deliver secure apps using GitHub (application security) and Azure (Cloud App Development).
Grew the DevOps revenue and helped scale the GitHub business by defining the GTM strategy including market opportunity analysis, sales plays, offers and solution-based messaging.
Developed the strategy and business models to transition the Developer Tools business to the cloud-first, mobile-first world. Simplified the product lineup and prioritized development of high value capabilities that led to successful realization of business goals of faster than market growth and transitioning to a cloud-based subscription model.
• Defined the vision and scope of the offer and price management capabilities for the new business platform to enable automated cloud processes and fluid price list navigation of more than 14 million price points. Drove buy-in for the vision with both internal and external stakeholders • Developed detailed, crisp business requirements for offer and price management capabilities that were used to create product specifications and architecture • Defined the value proposition framework for the new capabilities, positioning and messaging pillars • Developed prioritized planning themes and defined scenarios which resulted in influencing engineering teams to act on prioritized development recommendations • Collaborated with engineering during each development sprint cycle to ensure excellent end to end customer and partner experience • Created multi-year roadmap with prioritization based on customer experience, business value, operational support load, technical architecture and risks