Samir Beg Ceric

C-Suite, Investor, Entrepreneur, SFO, Board Member & Advisor, Mentor, Author, Public Speaker, Lobbyist, ChangeMaker - SportsTech, GenAI, FinTech, ClimateTech, MedTech-driving power of blockchain & AI for better society

London, England, United Kingdom

About

Investor, entrepreneur, senior executive, mentor, philanthropist, public speaker (inc London Business School TEDx), lobbyist, alumni member of George Soros Foundation, The Open Society, guest lecturer & mental health campaigner focused on blockchain technology, AI and innovation in the fields of structured finance, investment, creative industry (film, music, fashion and art), ESG and sport; aiming to create more transparency and openings in these industries for high level investments. In addition to that, working with a number of institutions and individuals as a mental health campaigner supporting initiatives such as Mind charity led by Stephen Fry, Anna Freud charity too. Appeared live on ITV, BBC, NBC News, N1 (regional CNN), Al Jazeera, FACE TV, FTV, BH Radio as well as in articles in The Times, The Financial Times, The New York Times, Reuters, Time Out London, the Guardian, The Sunday Times, Vogue Italia, Vogue UK, Madame Figaro. Labelled as one of the ‘UK’s Most Powerful People in Art & Fashion’ by the Times Magazine and ‘London’s Top Tastemaker’ by Time Out London.

Experience

  • Chairman at Ceric & Co
    May 1992 - Present · 34 yrs 2 mos

    We are a 7th generation values-driven business, drawing on several generations of family leadership and a 200-year heritage, set up as a single family office. Our leading financial services are centred on our commitment to excellence, our focus on our associates and partners and our long-term outlook. These, in turn, are underpinned by our guiding principles: Considerate, Creative and Principled, inspired by the Ceric family motto Fiducia, Imperium, Praesidium, Incrementum, Prosperitas (trust, power, protection, growth, prosperity). Our principles are also reflected in our commitments to best practice and continuous improvement in ESG. We encourage a culture of responsible business, and our people take responsibility for their work, their actions, and the impact they have on our people, our industry, our environment and our communities. Our mission is to inspire and encourage dozens of other family businesses around the world to follow in our footsteps and set up their own single family offices in order to hedge against any regime change risks our family paid a huge price for historically and diversify their portfolio both in terms of the sectors but more importantly geographies too. We also want to lead in the digital asset space, encouraging other families to consider getting involved in crypto hedge funds as a new blue ocean environment poised for a long term success and healthy returns we are working on with some of the world's oldest and most renowned family offices.

  • C-suite, Investments & Partnerships at PRO Handball USA
    Oct 2025 - Present · 9 mos

    PRO Handball USA is a dynamic organization with a clear mission: to grow and promote the sport of handball in the United States and establish the premier professional league in the world. Our team consists of passionate individuals with extensive experience in the international handball community, driven by a deep love for the game. We are committed to making handball a mainstream sport in the U.S. while contributing to its global growth and creating the most competitive leagues ever seen. OUR EXPERTISE - A STRONG TEAM WITH GLOBAL EXPERIENCE Our leadership brings together decades of experience in professional handball, sports management, and international business. We are determined to transform handball into one of the top sports in the U.S. by building a strong grassroots foundation, hosting world-class tournaments, and ultimately creating a professional league that attracts elite talent from around the globe. OUR COMMITMENT - PARTNERING FOR HANDBALL’S FUTURE With the support of USA Team Handball (USATH) and the International Handball Federation (IHF), we are working together to develop an exciting future for the sport in the U.S.. This collaboration will create a lasting, positive impact on the entire global handball ecosystem.

  • C-suite, Investments at Footballerista Mobile
    Sep 2025 - Present · 10 mos

    Football is an incredible game. All aspects of the game we can apply in our approach to life. Hard work, quick decisions, positioning, supporting each other. Footballerista is the first real option for all of us to protect and transfer our established values from the past into the future. Website http://www.footballerista.com

  • Professional Athlete at Chelsea Handball Club
    Jan 1988 - Present · 38 yrs 6 mos

    Chelsea Handball Club (Chelsea HC) is one of the UK’s largest handball clubs. Based in Central and West London, the club offers professional and recreational handball for men’s and women’s senior teams, junior programmes (U14, U16, U19), and newcomers or returning players of all abilities. It currently competes in tier 2 of England Handball pyramid, having competed in Tier 1 in the past and with the aspirations of retiring to the top tier of handball in the country, the Premier League it competed at a couple of years ago. Ceric was born in the city which was a great deal about handball even more than football. He was on player pathway into the world of professional athletes in both football and handball at the academy level however aged 14, he had to choose and handball was his choice. His local clubs BSK Banjaluka and Borac Banjaluka in football and Rade Lucina and Borac Banjaluka were ingrained into the top tiers of Yugoslav sport, with the football club beating Red Star Belgrade FC in the Cup finals in the last 80s (with the likes of Savicevic, Stojkovic & Prosinecki) whilst the handball club was the force to be reckoned with in Europe in the 70s and 80s. Ceric graduated with the golden generation of Banjaluka handball that saw the players such as Jovic, Puc, Cavar, Smaijlagic & Saracevic move to Croatia in the early 90s, winning an Olympic gold and world championships throughout the 1990s. Ceric won England national championships with his university team and reached the UK Cup finals in the same year. Subsequently he played professionally for Olympia and London GD before retiring more than a decade ago. His recent return marks his first official comeback, having being inspired to do so soon after playing an Allstar game at the Copper Box arena on 30 December 2025 alongside 7 European Hall of Fame handball players and one of GOATs Ivano Balic. Website http://chelseahandball.com

  • Judge, AI in Sport Awards category at Sport Industry Group
    Oct 2025 - Present · 9 mos

    THE BIGGEST NIGHT OF THE SPORT INDUSTRY CALENDAR For a quarter of a century The Sport Industry Awards have celebrated the immense work carried out within the sector. From agencies delivering world-class events and campaigns, to rightsholders using sport as a platform to drive social change, or brands activating a sponsorship that reverberates around the industry and beyond, and suppliers elevating fan experience on behalf of their clients – all are recognised. As well as serving as the biggest night of the sport industry calendar, the Sport Industry Awards is an eight-month long campaign with various milestones throughout. This year marks The 25th Anniversary of The Sport Industry Awards, allowing us to reflect on the incredible journey the sport industry has gone through in the past quarter-century, whilst also looking ahead to a bright future. JUDGING The judging phase is one of the most transparent and stringent procedures of its kind, fully overseen by EY, who act as independent adjudicators. “Reaching the 25th year of the Sport Industry Awards is a milestone we’re incredibly proud of. Every year, the quality of work we see across the sector continues to rise, and this year’s shortlist is reflective of the incredible creative and commercial expertise that exists within the UK sport industry. “Huge congratulations to every individual and organisation whose work has been recognised this year. With a record number of entries and every category hotly contested, it is a huge achivement to have made it onto this years shortlist and I wish you all the best of luck on the night itself. “Thank you to all of our judges for giving up their time and expertise and to EY for adjudicating in every session. Their efforts ensure that the judging remains a fair, rigorous and independent process, and that the Awards remains the gold standard for celebrating excellence in our industry." Dylan Pugh, SIG Managing Director