San Diego, California, United States
CEO & entrepreneur. Exited to a fortune500. I am a CEO and entrepreneur in the B2B tech space. My most recent success was scaling and selling Witekio to Avnet, the second-largest distributor in the world, with a $26B turnover. Initially as CRO and later serving as CEO, I led the company through a significant growth phase, resulting in a 5x increase in company value over three years. Beyond Witekio, I've played key leadership roles — as a board member and advisor — in multiple successful exits across the B2B tech ecosystem: AI pricing software (sold to PriceFX), industrial no-code platforms (sold to Divalto), and tech professional services. Today, I partner with venture capital firms and tech founders as a fractional CRO and M&A advisor, helping ambitious companies accelerate their go-to-market strategies and navigate successful exits. I bring hands-on experience across the Americas and Europe, with deep expertise in IoT & embedded systems, enterprise software, hardware design & manufacturing, and telecom/network equipment. Education: Electronic/Telecom Engineering master's degree + specialized MBA
Hands-on executive leadership for B2B tech companies in North America: Semi-conductor & electronics, Complex Manufacturing, High-tech professional services, Enterprise Software. I work with ambitious founder and owners to scale their businesses.
Led Witekio to >$22M and through its successful acquisition by Avnet (NASDAQ: AVT). Oversaw growth, international expansion, and post-acquisition integration before transitioning out. Scale the company (+20% growth per year, 185 people) Continue the transformation to value-added co-pilot for R&D Lead digitization and operational efficiency Spin-off a product venture (TheEmbeddedKit)
Overseing all sales, marketing and revenue processes. Define Go-To-market strategy, achieve target on closing and revenue, align team and investments with strategy (inbound, event, lead generation, bizdev, etc.), manage sales team, ensure consistency between marketing and sales, strenghten business partnership and represent Witekio externally. Result : + 30% closing growth (annual) Shared responsibility as part of COMEX : Internal communication, structuration and KPIs alignement, key hirings, global process consistency, mid-management coaching and management, business plans and financial follow-up, cash-flow optimization. Result : Moved from a subsidiary to a growth SME (process, support function, mindset, culture, employer's brand, brand)
The Embedded Kit - Witekio spin-off dedicated to OEMs The quickest way to build & and maintain embedded systems, in-house #Yocto #test #CVE #IoT
Acquired by Prixefx: https://www.pricefx.com / leader on the field with 130M€ funding. Brennus was a SaaS-based startup providing pricing optimization based on machine learning.