Istanbul, Istanbul, Türkiye
Senior Technology & Product Executive with 20+ years of experience across Telecommunications, Technology, Product, and MarTech, driving innovation, digital transformation, and scalable product ecosystems. I specialize in connecting technology, data, and business strategy to turn complex systems into seamless customer experiences and measurable business growth. Throughout my career, I have demonstrated proven leadership in large-scale IT operations, product ecosystems, and enterprise technology environments, with end-to-end ownership of technology strategy, infrastructure, and product development. At Related Digital, I served as Chief Technology & Product Officer, leading the design and scaling of an AI-powered omni-channel marketing platform. I built and led cross-functional engineering, data science, and product teams to deliver CDP capabilities, AI-driven personalization, and marketing automation, redefining enterprise engagement models. At Doğuş Teknoloji, I led large-scale digital transformation and partner ecosystem strategy, establishing strategic collaborations with global technology leaders across cloud, data analytics, and enterprise infrastructure. In parallel, I initiated group-external IT services and technology sales operations, building new revenue streams and laying the foundation for international expansion. I led infrastructure modernization across data centers, networks, and hybrid cloud environments, while embedding automation and RPA-driven capabilities to improve operational efficiency and decision-making. At Turkcell, I led the end-to-end lifecycle of T Series smartphones, tablets, and IoT devices, defining product strategy, pricing, positioning, and go-to-market execution, contributing to top-selling devices in the segment. I managed product development and ODM/OEM manufacturing operations in China, owned hardware roadmap, OS integration, and user experience, and built an integrated device + IoT + application ecosystem. I also played a key role in BSS/OSS transformation, integrating billing&charging, and service orchestration platforms. Across all roles, I have led infrastructure and technology transformations that deliver high availability, scalability, and operational excellence in mission-critical environments serving millions of users. As a CTPO, I believe leadership is about building curious, high-performing teams that think systemically and execute with precision. My focus is on driving AI-led digital transformation, helping organizations scale smarter, innovate faster, and create lasting value through intelligent technology.
At Related Digital, I served as Chief Technology&Product Officer with end-to-end responsibility for the company’s entire technology and product ecosystem, leading the development, scaling, and operation of a next-generation, AI-powered omni-channel marketing automation platform. I owned the full technology and product lifecycle, spanning platform architecture, product strategy, engineering execution, data infrastructure, AI/ML frameworks, cloud operations, security, and service reliability. I led and scaled cross-functional engineering, product, and data science teams, delivering advanced Customer Data Platform (CDP) capabilities, real-time decisioning, and AI-driven personalization across digital channels. I modernized system architecture by introducing scalable, cloud-native, and microservices-based designs, while implementing ML pipelines for segmentation, recommendation, and predictive targeting. In parallel, I established governance models, DevOps and SRE practices, and KPI-driven performance management to ensure platform scalability, availability, and cost efficiency. By aligning product vision, data strategy, and AI innovation with business objectives, I drove a comprehensive technology transformation that enabled sustainable growth, faster time-to-market, and measurable customer impact across enterprise clients.
At Doğuş Teknoloji, I built and scaled a strategic technology partner ecosystem from scratch, establishing Doğuş Teknoloji as a commercial technology solutions provider, not only an internal IT function. I onboarded and governed leading global vendors across cloud, network, data, cybersecurity, and enterprise platforms, defining partnership models, joint go-to-market strategies, and revenue-generating service offerings. I played a key role in launching group-external IT services and technology sales operations, creating new revenue streams and laying the foundation for international expansion. By aligning partner capabilities with enterprise transformation roadmaps, I enabled scalable delivery of automation, cloud adoption, and modern digital architectures, positioning Doğuş Teknoloji as a trusted transformation partner delivering measurable business impact across industries. In parallel, I led the enterprise-wide adoption and scaling of Robotic Process Automation (RPA) across Doğuş Group companies, establishing automation as a core capability for operational efficiency, cost optimization, and process standardization. I directed the design and rollout of end-to-end automation frameworks using platforms such as UiPath, Automation Anywhere, and Blue Prism, integrating RPA with enterprise systems and data layers to enable intelligent automation at scale. Beyond internal transformation, I extended these capabilities to external enterprise clients, supporting the deployment of automation-driven operating models and accelerating their digital transformation journeys.
In my role at Doğuş Teknoloji, I led the management of complex, large-scale IT environments spanning network, data center, and cloud infrastructures, with full accountability for service availability, resilience, and performance across enterprise platforms. I oversaw on-prem and hybrid cloud data centers, managing compute, storage, virtualization, backup, and disaster recovery architectures, while ensuring high availability and business continuity in 7x24 operational environments. I was responsible for network operations, including LAN/WAN, routing, switching, firewall, load balancer, and secure connectivity architectures, ensuring low latency, high throughput, and secure access across distributed enterprise systems. In parallel, I led application lifecycle and service operations, governing deployment, monitoring, performance tuning, and incident management for critical business applications. By implementing ITIL- and DevOps-aligned operational frameworks, proactive monitoring, and automation, I improved system reliability and reduced service disruptions. I established KPI- and SLA-driven performance management models—covering availability, incident resolution, capacity utilization, and customer satisfaction—which significantly enhanced operational efficiency and service quality. Through close collaboration with business stakeholders and technology teams, I helped build a scalable, secure, and cost-efficient IT foundation that directly supported organizational growth and digital transformation.
In my role at Turkcell, I led the end-to-end product and service lifecycle for smart devices, encompassing smartphones, IoT, and connected hardware platforms, with full ownership from hardware architecture to operating system integration and application-layer development. I shaped a connected device ecosystem by managing Turkcell-branded T Series smart devices, transforming hardware innovation into integrated digital products spanning devices, IoT services, and mobile applications. I was responsible for hardware platform definition, including chipset selection and roadmap planning in close collaboration with Qualcomm, Intel, and other silicon vendors, aligning SoC capabilities with long-term product and service strategies. I led Android OS integration and customization, defining low-level OS features, firmware requirements, security models, and performance optimizations tailored to device hardware. At the software layer, I oversaw system application and UI/UX development, directing teams responsible for launcher design, user experience architecture, preloaded application ecosystems, and service integrations. I ensured seamless interaction between hardware, OS, and applications to deliver optimized performance, usability, and reliability. I coordinated ODM/OEM manufacturing operations in China, managing engineering validation, factory acceptance testing, quality assurance, and supply chain execution. I also led after-sales support, firmware update strategies, and lifecycle optimization, ensuring products evolved in line with emerging technologies, market trends, and customer expectations. Through strong vendor partnerships, cross-functional leadership, and deep technical oversight, I delivered scalable, competitive, and future-ready smart device platforms that strengthened Turkcell’s digital ecosystem and market leadership.
In my role at Turkcell, I led Application Support and Service Delivery teams with end-to-end accountability for mission-critical BSS/OSS platforms, ensuring service reliability across billing, charging, mediation, and service orchestration layers supporting millions of daily transactions. I managed complex, high-volume ecosystems including BSCS, Ericsson Billing Gateway, real-time charging systems, and orchestration frameworks, with direct responsibility for application performance, system stability, and data consistency. I led the Service Delivery Platform Architecture team with full responsibility for end-to-end IT operations across database, system, and application layers. I managed mission-critical platforms by overseeing database operations (Oracle RAC, Data Guard, performance tuning, capacity planning), system infra-structure (Unix/Linux servers, middleware, storage, and high-availability configurations), and application services supporting large-scale telecom work-loads. I oversaw operations across application, middleware, system, and database layers, driving capacity planning, performance engineering, fault isolation, and root-cause analysis in 7x24 environments. I led platform modernization initiatives, integrating legacy BSS/OSS systems with next-generation digital archi-tectures, APIs, and service-oriented frameworks to improve time-to-market, scalability, and operational resilience. By establishing proactive monitoring, automation, and ITIL-aligned service management processes, I strengthened business continuity, SLA compliance, and customer experience. I fostered a culture of cross-functional collaboration between development, network, infrastructure, and security teams, ensuring Turkcell’s digital services infrastructure remained robust, scalable, and future-ready.
In this role at Turkcell, I played a key role in Oracle database architecture, design, and capacity planning, supporting mission-critical billing and value-added service platforms. I was responsible for end-to-end database lifecycle management, including logical and physical data model design, schema optimization, and storage planning aligned with business growth forecasts. My work focused on performance engineering, covering SQL tuning, indexing strategies, workload analysis, and proactive capacity optimization. I designed and implemented high-availability and disaster recovery architectures using Oracle RAC and Data Guard, ensuring data integrity, security compliance, and business continuity. I led proactive monitoring and troubleshooting initiatives to minimize downtime and improve system resilience, while working closely with application, infrastructure, and security teams to ensure seamless operations, SLA compliance, and scalable database platforms supporting 7x24 enterprise environments.