Samet Durmaz

About

Senior Marketing Manager with 11+ years of experience leading brand and category growth across FMCG and consumer technology. Proven track record in go-to-market strategy, brand & portfolio management, NPD launches, pricing & promotions, and P&L ownership. Currently leading Dyson’s flagship Floorcare category in the UK, delivering 360° GTM launches, consumer-led campaigns and strong commercial performance across direct and indirect channels. Previously held senior and junior roles at PepsiCo, Unilever and Colgate-Palmolive, managing market-leading brands across Turkey and Central Asia. Hold a Bachelor’s degree in Business Management from Boğaziçi University and a Master’s degree in Marketing from Istanbul Bilgi University in Turkey.

Experience

• Dyson (United Kingdom)
  • Senior Marketing Manager, Floorcare GB&I
    Sep 2023 - Present · 2 yrs 10 mos

  • Senior Marketing Manager, Environmental Care & Audio GB&I
    Oct 2022 - Sep 2023 · 1 yr

• Senior Brand Manager - Lay’s & Ruffles at PepsiCo
  Oct 2021 - Sep 2022 · 1 yr

• Unilever (6 yrs)
  • Senior Brand Manager, Lipton
    May 2021 - Oct 2021 · 6 mos

  • Oral Care Category Brand Manager
    Feb 2019 - Apr 2021 · 2 yrs 3 mos

  • Senior Assistant Brand Manager, Rexona
    Jan 2018 - Jan 2019 · 1 yr 1 mo

• Colgate-Palmolive (Istanbul, Türkiye)
  • Assistant Brand Manager
    Mar 2015 - Nov 2015 · 9 mos

  • Marketing Management Trainee
    Jul 2014 - Mar 2015 · 9 mos

• Marketing Intern at L'Oréal
  Nov 2013 - Jun 2014 · 8 mos