Brighton, England, United Kingdom
I build things for a living. Sometimes they're products. Sometimes they're companies. Sometimes they're the thing that replaces the 47-page PDF form your nan has to fill in to get her pension sorted. Right now I'm splitting my time between two worlds: → QuantumEye — where we're training AI to spot theft in retail stores before it happens. Face detection, real-time video, edge devices, and a lot of "why is that cable doing that?" moments. I lead product and design, but I'm usually elbow-deep in the stack too. → Canada Life UK — where I've spent 4+ years turning legacy financial journeys into things humans can actually use. Paper-to-digital. Complex-to-clear. "We've always done it this way" into "why didn't we do this sooner?" Before that: I ran Purple Luna (my consultancy — websites, UX, branding, digital transformation for small businesses), led design at UMA across their full SaaS suite, drove CRO and design systems at Fizzbox, redesigned a cloud ERP at WinMan, and co-founded WhotNow (a nightlife discovery app that taught me everything about product-market fit the hard way). The thread through all of it: I'm the person who sits between design, engineering, and business — and refuses to let any of them win at the expense of the other two. Things I care about: • Systems that make sense without a manual • Shipping over perfecting • Asking "but why?" until someone gets annoyed • Building products that survive contact with real users I code (React, TypeScript, Python). I design (Figma, systems thinking). I ship (MVPs, prototypes, production). I also play guitar badly and have a cat who judges my Figma layouts. Currently experimenting with: AI agents, automated workflows, Cursor rules, and whether a cat can run an Instagram account autonomously. If you're building something interesting — or trying to make something complex feel simple — let's talk.
Building AI that helps retailers stop theft before it happens. We use face recognition, real-time video processing, and edge devices to give shops a security system that actually thinks. I lead product and tech, but I'm also the person debugging camera feeds at midnight and asking "what if we tried it this way instead?" Day to day: product strategy, system architecture, UX/UI design, frontend development, GTM conversations, and the occasional existential crisis about cable management. The goal: make retail security proactive instead of reactive. We're getting there.
I help one of the UK's largest insurance and retirement companies stop being allergic to good digital experiences. My focus: taking legacy paper-based journeys and rebuilding them as modern, accessible, genuinely usable digital products. Over the past year, I've been embedded with the Digital Platforms team — rewriting customer journeys, designing form-heavy flows that don't make people cry, and evolving the design system so dev teams can ship faster. What that actually looks like: • Redesigning end-to-end customer journeys (pension applications, policy management, adviser tools) • Building interactive prototypes with GenAI-assisted workflows to test ideas before committing code • Running analytics deep-dives to find where users drop off (and fixing it) • Maintaining and evolving the design system across multiple product teams • Collaborating with stakeholders who've heard "digital transformation" 400 times and are rightfully sceptical If it's old, slow, or requires a phone call that could be a form — I'm probably redesigning it. These days, I’m also getting hands-on with GenAI and a bit of code-driven prototyping, building interactive concepts faster and testing ideas before they hit full development. It’s all about speeding up design cycles and proving what “good” looks like before we commit to it. My work touches everything from: Digging through analytics and customer insights to find journey improvements. Collaborating with stakeholders to align design strategies and keep projects moving. Evolving our design system to keep the experience consistent and dev work faster. Testing, breaking, and refining features until they work beautifully on every screen. If it’s old, slow, or manual, I’m probably somewhere in the process of giving it a 2030s makeover.
Got a call from my former team to jump back in as a 1‑day‑a‑week UX/UI consultant, helping steer design across their SaaS product suite (web, mobile, and tablet). I led design activities, making sure the products stay usable, consistent, and a step ahead—without losing touch with the people actually using them.
I owned the design and creative direction for a full SaaS product suite—web, mobile, and tablet. That meant everything from untangling complex feature requests to turning them into designs that users could actually enjoy. I spent my days: Building wireframes and interactive prototypes that made ideas feel real fast. Running UX workshops and iterating with Devs and Product Managers until the final product felt right. Supporting marketing with web design, animations, and CRO tweaks to keep the experience sharp from ad to app. Along the way, I mentored design interns, keeping the team motivated and helping them level up—because good design culture is as important as the design itself.
The Eventa Group (Fizzbox + The Stag Company) — pre-nuptial celebrations and luxury getaways. I owned UX across both brands. Highlights: • Drove double-digit conversion increases on The Stag Company through A/B testing, heatmap analysis, and journey redesign • Built and maintained the Fizzbox Design System — pattern library, design principles, component audit • Created marketing funnels (VWO, Fresh Marketer) to identify and fix drop-off points • Redesigned the supplier portal so 500+ activity providers could actually manage their listings • Led weekly stakeholder presentations — turning analytics into action • Shipped code too (HTML5, SASS, React JS) because sometimes the fastest way to prove a design works is to build it The job taught me that good UX in e-commerce isn't about making things pretty — it's about removing every possible reason someone might not click "Book Now."
Cloud ERP software for manufacturing and distribution companies. My job: make enterprise software that doesn't make people want to quit their jobs. I partnered with the Technical Director to redesign the entire platform UX — from complex inventory workflows to customer portals. Built interfaces in HTML5, CSS3, jQuery, Razor. Ran usability tests. Applied heuristic evaluations. Basically did everything I could to make a system built for accountants feel usable by everyone else too. Also contributed to rolling out UX processes and tools across the dev team — because good UX shouldn't depend on one person being in the room.