Karāchi, Sindh, Pakistan
With a solid background in the E-Sports industry, having collaborated with the prominent entity Garena Free Fire, I bring a wealth of experience and a dynamic approach to every project. My tenure at Digitz Digitas and Starcom has honed my skills in navigating diverse client portfolios, including esteemed brands such as HBL, EBM, Mondelez, Tapal, Lipton, and Dawlence. Known for my proactive mindset and unwavering commitment to growth, I am driven by a relentless pursuit of excellence and a passion for continuous learning.
- Supervising a team of four professionals responsible for executing and optimizing social media campaigns across all Starcom Pakistan accounts. - Overseeing campaign execution and optimization across various platforms including Meta, TikTok, LinkedIn, and Twitter.
I have managed accounts for renowned brands such as English Biscuit Manufacturers, Dawlance, Tapal, Lipton, Mondelez, and HBL. Successfully spearheaded the media planning and execution of significant launch campaigns, including Gluco Milke Sath Barho for EBM and the #GetInTheGame Cricket World Cup campaign for Dairy Milk. My key responsibilities encompass: 1) Overseeing the setup and daily monitoring of digital campaigns across social media platforms. 2) Contributing to yearly reviews and strategy presentations. 3) Developing and implementing comprehensive media plans. 4) Conducting post-campaign analysis and preparing post-buy reports. 5) Generating monthly category reports and competitor alerts for digital platforms.
- Presently overseeing a diverse portfolio of over 20 international clients - Engaging in client relations and management - Specialized in onboarding new clients - Possessing knowledge in website management, Google ads, SEO, and social media marketing - Achieved the prestigious 'Rising Star Award' within the initial three months
- Proficient in implementing and analyzing paid ad campaigns - Experienced in utilizing various platforms, including Google, TikTok, and Meta - Contributed to TCF's achievement of $1.6 million in donations with a campaign expenditure of $297,000 during Ramadan 2023
- Handling client interactions and relationships - Managing accounts for the prominent Fintech company 'Zindigi' - Active involvement in diverse campaigns like Eid Campaign, Bakra Eid Campaign, 14th August, and more - Successfully meeting tight deadlines for each campaign
- Engaged in diverse digital projects and below-the-line (BTL) initiatives - Contributed to the conceptualization and production of 'Game Bun Gayi,' a song by Ali Zafar - Devised and implemented the launch campaign for Free Fire Max across four cities (Karachi, Lahore, Islamabad, Peshawar) - Successfully garnered over 300k+ downloads through the Free Fire Max campaign - Oversaw the execution of the 'Free Fire Campus Challenge' campaign, targeting numerous universities including iObm, Szabist, Bahria University, and more.