Sameena Siraj

Regional Employee Life Cycle Manager - APMEA/EUROPE

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About

Strategic and analytical HR leader with over 13 years of progressive experience in global and regional HR operations, employee lifecycle management, and HR digital transformation. Adept at leading diverse, cross-functional teams and managing large-scale operations across Asia Pacific and Europe. Demonstrated success in driving operational excellence, process standardization, and stakeholder engagement through automation, continuous improvement, and data-driven decision-making. Recognized for strong leadership, effective change management, and the ability to build cohesive, high-performing teams that deliver exceptional service and business value.

Experience

  • Kerry ()
    • Regional Employee Life Cycle Manager - APMEA/EUROPE
      Oct 2024 - Present · 1 yr 10 mos

      I provide strategic leadership and governance for end-to-end HR service delivery for over 12000 employees across APMEA and Europe. Leading a high-performing regional HR operations team of 18 professionals through two Team Leads and a Regional Process Specialist, I drive a culture of operational excellence, accountability, and continuous improvement. Key focus areas include: HR Transformation: Architecting and executing modernization strategies that leverage automation, digitization, and process optimization to enhance scalability, agility, and employee experience. Expansion & Integration: Managing complex transitions and expansions, successfully integrating new markets into the shared services model with minimal disruption. Strategic Partnership: Collaborating with global and regional business leaders to align HR operations with business priorities, translating strategy into measurable HR outcomes. Change Leadership: Championing organizational transformation and capability development to build future-ready HR operations across diverse markets. Digital Enablement: Partnering with global COEs and technology teams to advance automation, strengthen data governance, and enable real-time analytics for informed decision-making. Performance & Insights: Using data-driven insights and continuous improvement frameworks to optimize service performance and resource allocation.

    • Employee Life Cycle Manager - Europe
      Mar 2024 - Oct 2024 · 8 mos

      Led a high-performing team of 14 HR professionals responsible for delivering end-to-end employee lifecycle services across the UK, Republic of Ireland, and Mainland Europe, ensuring operational efficiency, SLA compliance, and a seamless employee experience. Key contributions include: Operational Leadership: Oversaw all aspects of HR service delivery, embedding a culture of accountability, collaboration, and continuous improvement. Process Optimization: Championed simplification and efficiency initiatives, enhancing HR case management, support, and administration functions for greater consistency and scalability. Digital Transformation: Partnered with global HR and technology teams to deploy automation and digital HR solutions that streamlined workflows and elevated service standards. Stakeholder Engagement: Built strong partnerships with business leaders and HR counterparts to ensure service delivery aligned with organizational priorities and workforce needs. Data-Driven Excellence: Leveraged analytics and performance metrics to identify improvement opportunities, optimize operations, and deliver measurable results. People Development: Empowered team members through coaching, skill development, and career growth opportunities, fostering engagement and high performance. Strategic Impact: Delivered simplified, customer-centric HR services balancing operational excellence with cost efficiency, paving the way for advancement into a broader regional leadership role.

  • VF Corporation (1 yr 11 mos)
    • Lead - Global Service Center Platforms and Analytics
      Dec 2023 - Mar 2024 · 4 mos

      Led a team of 4 HR Operations Specialists delivering end-to-end employee lifecycle services and transaction management for the U.S. retail workforce across globally recognized lifestyle brands. Key contributions include: Operational Excellence: Strengthened and streamlined HR service delivery to ensure efficiency, compliance, and alignment with business and employee experience goals. Process Improvement: Drove continuous improvement initiatives to enhance transaction accuracy, process governance, and service timeliness. Global Collaboration: Partnered with global and regional stakeholders to standardize service processes, integrate digital solutions, and elevate shared service capability and performance. Transformation Enablement: Built a strong foundation for HR transformation by developing data-driven insights, establishing scalable service models, and embedding process discipline to support growth and digital maturity.

    • Senior HR Specialist, Business Process and Analytics
      May 2022 - Nov 2023 · 1 yr 7 mos

      Served as a subject matter expert in HR systems, data analytics, and process optimization, delivering actionable insights and strategic HRIS consultation to internal clients and leadership teams across regions. Key contributions include: HRIS Leadership: Oversaw HR system administration and governance, ensuring data integrity, functionality, and a seamless user experience across multiple regions. Strategic Alignment: Partnered with the HR Leadership Team to translate people strategy into scalable operational processes aligned with organizational goals. Data & Insights: Delivered advanced HR reporting and analytics to enable data-driven decision-making and performance tracking across People Services operations. Cross-Functional Collaboration: Worked closely with IT, HR, and People Services teams to enhance process efficiency, data accuracy, and overall employee experience. Change Enablement: Supported transformation initiatives including system enhancements, process redesigns, and capability-building projects to strengthen organizational agility. Continuous Improvement: Identified and implemented process enhancements that advanced efficiency and built the foundation for a more technology-enabled HR service model.

  • Givaudan (3 yrs 2 mos)
    • Onboarding Project Lead - Goldenfrog Vietnam
      Jul 2021 - May 2022 · 11 mos

      Led the end-to-end implementation of the SuccessFactors Onboarding Module, ensuring seamless system integration, compliance with local policies, and alignment with business objectives across multiple markets. Key contributions include: Project Leadership: Directed project execution from planning to deployment, managing timelines, deliverables, and stakeholder expectations for successful and timely rollout. Stakeholder Management: Served as the primary liaison between Field HR teams and the implementation team, gathering requirements, aligning with local regulations, and translating business needs into effective system configurations. Cross-Functional Collaboration: Partnered with HR, IT, and project teams to coordinate deliverables, mitigate risks, and ensure a smooth implementation process. Process Optimization: Identified process gaps and recommended workflow and system enhancements to improve onboarding efficiency and the overall HR service experience. Change Enablement: Acted as a trusted advisor to stakeholders, providing guidance, support, and training to ensure adoption and operational readiness post-implementation.

    • Senior HR Advisor
      Apr 2019 - May 2022 · 3 yrs 2 mos

      Championed the implementation of SAP SuccessFactors across 14 APAC countries, driving process standardization, improved data integrity, and enhanced HR operational efficiency across the region. Key contributions include: System Implementation: Led regional rollout activities, including user training and change management, through on-site engagements in Sydney, Singapore, and Tokyo to ensure successful local adoption. Operational Excellence: Partnered with the HR Services Manager to oversee daily HR operations, ensuring service delivery excellence and adherence to policies and SLAs. Leadership & Support: Served as the primary escalation point for HR Advisors, providing expert guidance on policy interpretation, issue resolution, and process alignment. Capability Development: Designed and delivered onboarding and training programs to strengthen workforce readiness and HR service capabilities. Collaboration & Compliance: Worked with GBS HR and country HR teams to resolve complex queries, reconcile data, and maintain compliance with corporate standards and audit requirements. Process Optimization: Drove continuous improvement initiatives to streamline HR processes, enhance service efficiency, and establish regional best practices. Governance & Documentation: Maintained comprehensive Standard Operating Procedures (SOPs) to support knowledge retention and operational consistency.

  • HR Transaction Analyst at Schlumberger
    Apr 2014 - Apr 2019 · 5 yrs 1 mo

    1. Perform SAP HR functions including hiring, terminations, promotions, employee documentation, and benefits administration 2. Perform SAP transactions such as recording absences, attendances, payments, and deductions 3. Provide reports to the HR/Management Team Support Line Management and HR as needed 4. Identify and participate in continuous improvement initiatives 5. Conduct research and analyzes data on assigned projects 6. Serves as the subject matter expert for HRIS to the clients, helping to assess business issues, creating and maintaining interfaces, providing knowledge on system administration responsibilities including security, workflow and system configuration 7. Work with internal payroll and benefit teams as well as the client, helping drive long term strategic direction and process improvements while providing guidance on features, functionality and necessary enhancements to the system 8. Review and analyze customer information; transforms information into specifications to be used for business development 9. Engage and work with the client and internal teams to ensure they are informed of all relevant changes to the system and to coordinate activities or projects as necessary 10. Work directly with clients to help troubleshoot issues 11. Escalate non-routine inquiries and issues accordingly 12. Create complex reports using Cognos Business Intelligence 13. Provide client with best practice recommendations and guidance 14. Gain a strong knowledge and understanding of HR business processes and procedures 15. Ensure compliance with the Data Privacy and Protection guidelines and relevant legislation 16. Comply with all applicable Schlumberger standards and policies

  • Service Quality Analyst at British American Tobacco Malaysia
    Aug 2011 - Mar 2014 · 2 yrs 8 mos

    1. Customer Services · Develop a sound understanding of the services provided to the business and the impact of service delivery failures · Proactively liaise with business customers when incidents or problems arise, assessing the business impact with the customer, and obtaining their approval for significant recovery decisions · Act as point of contact for overall service issues including quality of service and repetitive incidents · Ensure timely query resolution by APFSS teams and demand prioritization · Operate the Helpdesk, resolving customer queries/concerns via the telephone, e-mail, intranet, and fax in a timely manner · Escalate unresolved problems to appropriate Process teams 2.Service Management · Update Service Management Framework that includes service measurement process and service management reporting structure · Assist in developing monthly service management reports · Document formal review meetings with business customers · Assist in maintaining service definitions with the customers, using agreed Service Level Agreements (SLA) change process, and ensure that they clearly reflect the customers’ requirements and relevance to the contract · Assess, with the customer and internally, the implications of any changes to service level requirements · Facilitate resolution of complaints/issues affecting customer relationship in coordination with relevant APFSS organisational units · Maintenance of customer satisfaction levels in areas covered by SLA 3.Quality Management and Continuous Improvement · Assist in implementing and monitoring quality management system (plan, templates, policies and procedures, etc.) · Communicate and create awareness on quality management system · Assist in performing quality audit of internal methods and processes · Assist in performing quality assurance review of internal and external programs