Melbourne, Victoria, Australia
I help eCommerce and CPG brands turn financial chaos into clarity—and growth. With over 15 years of experience as a strategic finance partner to founders and fast-growing SMEs, I specialize in unlocking cash flow, optimizing profitability, and building scalable financial systems that support real expansion. From bootstrapped startups to 8-figure D2C brands, I’ve worked across global markets as a trusted fractional CFO. I bring structure to finance functions, guide decision-making with data, and help leadership teams go from reactive to proactive. 🔹 Deep experience in cash flow modeling, ad spend efficiency, unit economics, and international expansion 🔹 Proven track record navigating brands through scale, volatility, and investor readiness 🔹 Passionate about supporting purpose-driven, growing businesses with lean teams and bold visions
Currently partnering with global brands from Australia, Canada and the USA in the wellness, apparel, supplements, pet toys, furniture, and SaaS sectors.