Belgium
I build and scale growth businesses across multiple international markets. I’m most at home in complex environments. Situations where performance needs to be restored, structures need to be sharpened and growth needs to become sustainable rather than accidental. I like turning strategy into execution and bringing clarity where operations start to drift.As CEO of a multi-country, technology-driven company, I led the shift from multi-million structural losses to positive EBITDA. That meant hard cash discipline, sharper pricing, procurement consolidation and installing real performance accountability. At the same time, we strengthened margins and moved the business towards more recurring and asset-light revenue streams.Earlier in my career, I’ve scaled service-driven companies, merged separate entities into unified operating models and carried full P&L responsibility in high-complexity environments. I’m energised by ambitious teams that move fast, take ownership and build across borders.
Technology-driven immersive virtual reality experiences delivered across multiple European markets through owned venues, franchise partners and turnkey installations. • Led multi-country turnaround from significant structural losses to positive EBITDA through cost reset, cash discipline and operating model redesign • Increased per-capita ancillary revenue 6x by redesigning the commercial model, upgrading talent development and installing performance accountability mechanisms • Implemented pricing optimisation strategy, increasing average ticket price ~17% without volume contraction, materially expanding contribution margins • Centralised procurement across markets, renegotiating national supplier frameworks and improving cost visibility and margin control • Installed structured KPI dashboards and governance cadence to increase predictability and performance transparency • Accelerated transition toward recurring and asset-light revenue streams through franchise and turnkey expansion
• Member of the Management Board • Responsible for developing a comprehensive new business strategy • Prospecting and tapping into new markets • Developing and managing relationships with future clients and key stakeholders • Evaluating new opportunities to ensure focussed resources • Managing proposals, submissions and bids • Leading new business contract negotiations
'De Hoorn' - the heritage brewery of Stella Artois in Leuven, Belgium – is a place where you can Work (in our co-workingspace), Eat (in our resto&bar), Live (in our lofts & hotel rooms) and Play (in our event venues and seminar spaces). • Led the merger of 3 separate entities into 1 holistic De Hoorn organisational & operational structure • Executed the doubling of De Hoorn's venue capacity (m2 & occupancy) • Crafting of De Hoorn's future commercial roadmap • Operationalisation of HR, Finance and Business strategy
Kinepolis Antwerp is one of the largest cinema theatres worldwide. •Leading, inspiring and developing a team of +200 employees 10 direct reports responsible for Retail, Operations, Sales & Marketing (b2b + b2c), Customer Experience and Facility •Developing and rolling out new concepts with a focus on Customer Experience 2015: Opening new retail concept- Leonidas Chocolates Cafe 2016: Introduction premium seating concept - 'Cosy Seat' 2017: Launch 4DX, a new cinema concept, and opening of "Loft", a large eventspace for companies and exclusive events •P&L responsibility 2014-2017: Increased revenues by 30% •Providing an excellent service to customers- 24/7, 365 days a year Net Promoter Score increased by 17% •Guiding Kinepolis Antwerp through its biggest transformation since 1993 Installation of completely new POS software; improved results analysis, increased sales and cut costs 2016 - 2018 Extra role: Innovation Lab Manager Kinepolis Europe & Canada •Leading design sprints and go-to-market strategy sessions •Strategy developed and implemented in collaboration with Kinepolis C-suite
• Responsible for the daily operational management and EBITDA • Leading a team of 60 employees • Defining and following up the annual operational budgets • Developing and implementing the annual local marketing & sales plan • Piloting the profit & loss of the multiplex; ensuring compliance with the financial and operational performance indicators • Responsible for local recruitment and performance policy
Fast-scaling employer branding and recruitment platform • Joined during rapid expansion phase and professionalised finance, HR and business operations to support sustainable scaling • Built cross-functional organisational structure across content, digital marketing, recruiters and customer success • Introduced KPI discipline, forecasting structure and reporting frameworks to improve commercial visibility • Supported growth from early-stage scale-up to structured performance environment
• Spearheading operational strategies for a Virtual Reality (VR) company with a dynamic presence across Belgium, Netherlands, UK, Germany, Portugal. • Overseeing a robust team of operations managers, ensuring seamless day-to-day activities and upholding the highest standards of service delivery • Leading the expansion & projects team to identify and capitalize on new market opportunities, driving sustainable growth and solidifying our market position • Guiding the technology support team to provide exceptional technical assistance, enhancing customer experience and product reliability • Directing a talented pool, fostering a culture of excellence in project execution and delivery • Cultivating cross-functional collaboration to streamline processes, improve efficiency, and boost productivity across all operational facets