New Delhi, Delhi, India
Currently working as AVP with EY, Samarth has a rich experience of having worked on multiple projects with major multinational corporations for Strategy Consulting. Successfully implemented projects in the area of business transformation, sales transformation, Route-to-market, digital transformation, CX enhancement, cost optimization and logistics transformation. He brings in the subject matter expertise on channel partner management and automotive retail best practices in India, with hands-on experience of working with luxury and premium automotive OEMs such as BMW, Toyota, Maruti Suzuki, Hyundai, Mahindra & Mahindra and Nissan. He has also led the Marketing and Retail Strategy for Aftersales business of BMW India for ~3 years - primarily the accessories and lifestyle (merchandise) products, with ~US$13 million annual turnover.
Founder Member - ISKCON Noida Expressway
• Client service delivery/execution: - Manage multiple projects, engagement economics & receivables, project resources & team utilization - Lead delivery/execution of high-quality deliverables & manage service quality, brand & client expectations • Business Development - Manage clients, accounts & professional relationships - Meet BD targets by identifying new opportunities with existing and new clients • Knowledge Management - Contribute to brand & knowledge development by writing articles & developing thought leaderships Key Projects: • India market entry and business development support for a large entity • In-house Financing Market Potential Assessment for a leading Indian company • In-house vehicle leasing business feasibility study for a car manufacturer in India • Future of Mobility Roadmap for a leading Indian carmaker • New Car Sales Programme Update for a leading German Luxury Carmaker
Key Projects: • Market and Opportunity Assessment for a leading Indian conglomerate • Customer Experience Transformation for a leading Indian conglomerate • Market Study of Used Car Business & IT Digital tools for Asia-Pacific entity of a leading Global Japanese Brand • Business Growth Strategy for a Premium Lifestyle brand in India
Key Projects: • Dealer Profitability Maximization for a Japanese organization in India • Route-to-market Analytics for a leading Indian Cement Manufacturer • Marketing and Retail Strategy for BMW India's Accessories & Lifestyle business as part of a long-term engagement (More details in BMW deputation section)
Business analysis and strategic consulting for premium and leading OEMs on: • automotive retail technology • future of mobility • connected mobility • autonomous mobility • shared mobility • electric mobility • vehicle data monetisation • auto infotainment • business model innovation Key Projects: • KPI formulation and retail technology benchmarking for the North American entity of a leading OEM (G360 Client) • Quarterly and annual analysis of the Indian automotive industry – PV, CV and Two-wheeler segments
Marketing and Retail Strategy for Accessories & Lifestyle business (~US$13 million annual turnover) (2019-22): - End-to-end Product Management & Brand Management for accessories & merchandise products: portfolio selection, homologation, logistics management, marketing, etc. - Mentorship and retail performance improvement coaching for complete dealer network - Designing and management of campaigns and incentive structures to boost wholesale and retail - Set up e-commerce: ▪ Sale through Amazon under Fulfilled by Amazon (FBA) business model ▪ Set up BMW Lifestyle Online Shop ▪ Integration of Accessories & Lifestyle with BMW One App ▪ Digital marketing for Accessories and Lifestyle products - Designing and management of GTM strategy, campaigns, and incentive structures to boost wholesale and retail - PMO : Business steering using data analytics – dashboarding and monitoring of KPIs - Event management & People management
Live Project (Marketing) at Maruti Suzuki India Ltd. Project Title : Benchmarking features - Maruti Suzuki Swift vis-a-vis competition models Performed qualitative dealership evaluation and feature benchmarking for the A2 segment. Performed mystery audits by visiting and evaluating Maruti dealerships against those of its competition.