Nice, Provence-Alpes-Côte d'Azur, France
I hold a Bachelor of Arts in French Studies with Business from the University of London Institute in Paris, in partnership with Queen Mary University of London (Russell Group), and specialise in leading global brand and lifecycle marketing initiatives. My experience spans international markets across EMEA, APAC, and the Americas, with a focus on brand marketing, customer acquisition, lifecycle strategy, CRM, and data-informed decision-making. I have led multi-channel campaigns, managed complex budgets, and worked cross-functionally with product, creative, and leadership teams to deliver sustainable and measurable brand growth. I am particularly passionate about designing customer journeys that balance clarity, consistency, and long-term customer value. I also value building collaborative environments where structured thinking and strategic vision support meaningful business outcomes.
• Development and execution of brand marketing strategies on a global scale (50+ markets spanning EMEA, APAC, North and South America) to boost brand recognition and foster customer loyalty via CRM with well-executed multi-channel marketing campaigns • Analysis of data and KPIs to better understand customer behaviour and trends, and evaluate campaign performance to optimise future marketing efforts and identify growth opportunities • Collaboration with product management teams to ensure brand consistency as well as improve user experience across new and existing products • Work with web designers and creative teams to oversee and refine the brand’s visual and verbal messaging
• Pursuit of previous lifecyle marketing role responsibilities and personalised customer journeys using multi-channel campaigns to maximise customer lifetime value (LTV) in my previous markets, with my scope expanding to North America • Collaborate with design and content teams to create compelling ad creatives, landing pages, and email templates • Optimise onboarding experiences to ensure new customers are engaged and retained • Manage paid media budgets effectively, ensuring expenditure aligns with company goals and KPIs • Prepare and present regular performance reports to leadership, offering actionable insights and recommendations
• Design and implementation of customer lifecycle campaigns that target each stage of the customer journey - acquisition, onboarding, engagement, retention, and reactivation • Oversee Toluna’s panel website to increase customer lifespan by organising marketing activities to stimulate involvement against measurable metrics • Monthly reporting on panel health and performance to identify areas for improvement • Lead and execute the marketing plan for the lifecycle initiatives across the EMEA region • Develop strategies to reduce churn, improve customer loyalty, and increase panellist productivity • Collaborate with customer success and product teams to enforce retention
• Conduction of informative and engaging campus tours for prospective students and their families, highlighting academic programmes, campus facilities, and overall student life • Organisation of prospective student events in both London and Paris, along with orientation sessions to answer questions, provide information, and share personal experiences • Design and distribution of promotional material to highlight the institution’s advantages, aiding prospective students in their integration and transition to academic life • Assistance in offering support and guidance to incoming students, ensuring a smooth transition to university life, while leading workshops to provide insights on student experiences and academic opportunities