San Francisco Bay Area
Hiii, I'm Samantha 👋 The girl who collects ambassadorships like infinity stones 💎 I'm a UC Berkeley student studying Computer Science + Cognitive Science, and I thrive at the intersection of tech, people, and storytelling. I believe the best products don't just work, they feel human. That's what drives everything I do. I've worked with companies like Joinable, Superhuman (acquired by Grammarly), and Tech Me Kid (Forbes-featured AI platform) on product and engineering projects, and led growth and content campaigns for Adobe, Anthropic's Claude, Cluely, Insomnia Cookies, and more. As a campus ambassador for Anthropic, I drove 9K+ student sign-ups and grew our Instagram from 0 to 1,020+ followers because good products still need great people behind them. Building at the intersection of growth, product, and community. Always shipping, always connecting. ⚡ Let's talk: AI, growth PM, UGC, community-led growth, or just good food recommendations 🍜
• Personally converted 50+ students to Knowt by targeting Quizlet users frustrated by its expanding paywall • Reached 20+ students through direct peer outreach, achieving high conversion by positioning Knowt as a free, feature-rich alternative • Identified and leveraged a key market insight: students were familiar with Knowt by name but unaware of its full feature set, shaping outreach messaging accordingly • Currently in early-stage program build-out at UC Berkeley, developing event and social media strategy for campus launch
• Reached UC Berkeley's entire campus through social media, driving 2K+ student sign-ups for Notion • Grew campus Instagram to 960+ followers with posts averaging 5.5K+ views and ~100 likes • Hosted 3–4 workshops and study sessions averaging 50–60 attendees, addressing a key gap: most campus clubs used Notion but lacked guidance on its features • Created templates and tutorials tailored to student workflows, generating positive peer feedback on accessibility and practical use • Relayed student insights to the Notion team, highlighting demand for club-focused onboarding resources
• Collaborated with a small team of ambassadors to grow the UC Berkeley campus Instagram account from 0 to 1,020+ followers, generating 20K–40K monthly views and averaging 90 likes and 20 shares per post • Drove 9K+ student sign-ups for Claude AI across UC Berkeley through multi-channel growth campaigns spanning social media, peer outreach, and live events • Planned and executed 13+ campus events (demos, workshops, study jams) with 200–300 RSVPs and 70–200 attendees per event, building a engaged community of Claude users • Identified and capitalized on a key growth insight: UC Berkeley's large CS community was unaware of Claude Pro and free API credits available to students, shaping outreach messaging to drive high-intent conversions • Collected peer feedback revealing Claude's strong preference over ChatGPT & Google Gemini among technical students, surfacing actionable insights to the Anthropic team to improve student onboarding and product adoption • Positioned Claude as the go-to AI tool for Berkeley's CS and research community by emphasizing developer-friendly features and student-exclusive promotions
• Personally converted 50+ students, parents, and teachers to Niche through direct peer outreach and campus promotion • Produced authentic video content submitted to Niche's marketing team, contributing to the platform's strong Instagram engagement and follower growth • Collected and relayed student feedback to Niche's team to improve platform engagement and relevance for college audiences
• Drove 9K+ student sign-ups by surfacing a high-impact insight: most UC Berkeley students were unaware they receive free Adobe Creative Cloud and Adobe Express Premium as students • Converted students actively paying for Adobe subscriptions into free-tier users, directly saving peers money and increasing platform loyalty • Identified Canvas fatigue as a key pain point, positioning Adobe Express Premium as a superior free alternative for design-heavy coursework • Currently scaling campus program with event and workshop strategy in development