New York, New York, United States
Hello! I'm Samantha, and I'm currently recent graduate majoring in Digital Marketing and minoring in Communication Studies at Baruch College. I’ve dedicated my academic studies to deepening my understanding of how people connect. My goal is to make a lasting impact in digital media and contribute to strengthening communities through powerful storytelling. I am passionate about the intersection of creativity and strategy, especially within the fast-paced fashion, beauty, entertainment, and publishing industries. These dynamic fields thrive on narrative, identity, and connection, which is exactly where I aim to contribute. I've actively developed my skills through personal content creation, managing everything from ideation and scripting to editing. This hands-on practice has taught me what resonates with an audience and how to build a cohesive brand voice. I am now seeking to transition from personal projects to professional campaigns, where I can apply my foundational knowledge and creative passion to help a brand tell its story. Let's connect! I'm always open to discussing marketing trends, innovative strategies, and new opportunities.
- Designed and published engaging visual content for key platforms (Instagram, LinkedIn), aligning with brand identity to strengthen online presence. - Contributed to the development of integrated branding and marketing strategies, providing insights to support campaign objectives. - Produced original content by conducting interviews and capturing footage at industry events, generating unique and thought-provoking material for social channels. - Monitored and analyzed platform analytics (e.g., engagement, reach) to track performance and inform data-driven content decisions. - Delegated tasks and managed team posting schedules to ensure consistent and timely content delivery.
- Produced and edited engaging short-form video content for social media platforms, contributing to the company's digital presence during a high-traffic fashion tech event. - Orchestrated backstage and runway logistics, ensuring seamless operations for models, designers, and event staff. - Coordinated the setup and operation of an interactive 3D printing station, enhancing the attendee experience. - Collaborated with an intern team to develop and execute a cohesive social media posting schedule.
- Facilitated individualized English tutoring for 3rd, 5th, and 8th grade students, customizing lesson plans to strengthen core skills in grammar, comprehension, and writing in preparation for NYS State Exams and the SHSAT Exam. - Fostered a growth-oriented and inquisitive learning environment, increasing student confidence and active participation. - Monitored and documented student progress, adapting teaching strategies to ensure continuous academic improvement.
- Developed and executed a dynamic 4-week content calendar, aligning posts with strategic goals to boost audience engagement and growth. - Authored and designed compelling content for Meta platforms, analyzing post-performance metrics to inform future content strategy. -Partnered with the Editor-in-Chief to brainstorm and create innovative content, ensuring brand consistency across the Meta channels. - Cultivated a vibrant online community by actively fostering engagement and responding to audience interactions.