Netherlands
𝗙𝗼𝗿𝘁𝘂𝗻𝗲 𝟭𝟬𝟬 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝟭𝟵 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗵𝗶𝗴𝗵-𝗴𝗿𝗼𝘄𝘁𝗵, 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀. 𝗠𝗼𝘀𝘁 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗡𝗶𝗸𝗲 𝗘𝗠𝗘𝗔’𝘀 $𝟭𝗕+ 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗻𝗱 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀. I unlock growth and accelerate performance to create tangible business outcomes for ambitious organizations while simultaneously transforming the commercial and operating model to support new levels of growth. Based in Europe and operating globally, fluent in English, Dutch and Papiamentu, conversational in Spanish with 𝗮 𝘁𝗿𝗮𝗰𝗸 𝗿𝗲𝗰𝗼𝗿𝗱 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁𝘀, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀. Today, I apply that same approach directly to PE-backed and high-growth businesses as a fractional or interim COO and CCO through my executive advisory practice. 𝗧𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗺𝗼𝘀𝘁, 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗳𝗮𝗹𝗹 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗿𝗲𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀: 1. They have an ambitious vision but lack the commercial strategy, operating model, or organizational capability to translate it into reality. The destination is clear. The path is not. 2. They are growing extremely fast but the commercial model, operating infrastructure, and organization have not kept pace with the pace. What got them here will not get them there. 3. Growth has stalled; the gap between where the business is and where it needs to be is clear, but closing it while keeping performance on track feels impossible. 𝗧𝗵𝗲 𝗴𝗮𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝘂𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝗮𝗻𝗱 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲, 𝗮𝗻𝗱 𝗜 𝗰𝗹𝗼𝘀𝗲 𝗯𝗼𝘁𝗵. 𝗦𝗶𝗺𝘂𝗹𝘁𝗮𝗻𝗲𝗼𝘂𝘀𝗹𝘆.
Executive advisory practice focused on accelerating commercial growth, amplifying business performance, and building the operating model and organizational infrastructure to sustain it — alongside a B2C division creating digital products and programs for senior professionals ready to step into leadership roles. * 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗶𝗿𝗺 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝗳𝗶𝘃𝗲 𝗖𝗮𝗿𝗶𝗯𝗯𝗲𝗮𝗻 𝗮𝗻𝗱 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗷𝘂𝗿𝗶𝘀𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 to define their regional growth strategy and path to market leadership. Designed the commercial and operating model, built strategic capability across the leadership team, and established the governance structure to support execution. Outcome: clear path to 15%+ revenue growth, a business built for the next level of scale and reduction of non-billable hours resulting in increased efficiency and resource optimization. * 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗮𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗮 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻 — architecting a high-impact experience aligned to the group's new commercial strategy and setting the course for a new era of strategic and commercial leadership across their senior professional population. * 𝗕𝘂𝗶𝗹𝘁 𝗮 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗗𝟮𝗖 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗲𝗻𝗴𝗶𝗻𝗲 — reducing reliance on referral and organic growth by designing and launching automated acquisition funnels, lead segmentation, and campaign optimization tracked against ROAS, cost per lead, and conversion rate. Demonstrated the commercial mechanics of a repeatable B2C revenue model. * 𝗦𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝘇𝗲𝗱 𝘁𝗵𝗲 𝗕𝟮𝗖 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 — content planning, program delivery, and team delegation through automation, AI-supported workflows, and SOPs. Built lean, efficient operating systems that scale without proportional headcount growth.
𝘓𝘦𝘥 𝘕𝘪𝘬𝘦 𝘌𝘔𝘌𝘈'𝘴 $1𝘉+ 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢 𝘱𝘦𝘳𝘪𝘰𝘥 𝘰𝘧 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘢𝘯𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 — 𝘰𝘸𝘯𝘪𝘯𝘨 𝘧𝘶𝘭𝘭 𝘗&𝘓 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘕𝘪𝘬𝘦.𝘤𝘰𝘮, 𝘵𝘩𝘦 𝘕𝘪𝘬𝘦 𝘈𝘱𝘱, 𝘚𝘕𝘒𝘙𝘚, 𝘢𝘯𝘥 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘸𝘩𝘪𝘭𝘦 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘯𝘨 𝘵𝘸𝘰 𝘮𝘢𝘫𝘰𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮. * 𝗗𝗶𝗮𝗴𝗻𝗼𝘇𝗲𝗱 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗺𝗮𝗿𝗴𝗶𝗻 𝗹𝗲𝗮𝗸𝗮𝗴𝗲 driven by markdown dependency and reliance on paid media to drive volume. Launched a unified demand planning strategy, reduced paid media dependency on promoted items, optimised ROAS, and repositioned Nike Digital as a premium full-price channel. Result: double-digit % YoY profitability growth and +8pp full-price sell-through. * 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗖𝘆𝗯𝗲𝗿 𝗪𝗲𝗲𝗸 𝗶𝗻 𝗡𝗶𝗸𝗲 𝗘𝗠𝗘𝗔 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 — exceeding targets by +16% while simultaneously executing a full organizational restructure with zero disruption to commercial performance. The commercial model set a new global benchmark — recognized by Nike North America, the company's largest and most strategic geography, as best practice worth replicating. * 𝗟𝗲𝗱 𝗮 𝗳𝘂𝗹𝗹 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝗼𝗳 𝗮 𝟰𝟱-𝗽𝗲𝗿𝘀𝗼𝗻 𝘁𝗲𝗮𝗺 — defined the new structure, held accountability for business continuity throughout, and transitioned 90% of the team into new roles without disruption to commercial performance.
𝘉𝘶𝘪𝘭𝘵 𝘑𝘰𝘳𝘥𝘢𝘯 𝘉𝘳𝘢𝘯𝘥 𝘌𝘔𝘌𝘈'𝘴 𝘦𝘯𝘥-𝘵𝘰-𝘦𝘯𝘥 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘺 — 𝘧𝘳𝘰𝘮 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 — 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯𝘢𝘭 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘮𝘰𝘥𝘦𝘭 𝘵𝘩𝘢𝘵 𝘣𝘦𝘤𝘢𝘮𝘦 𝘵𝘩𝘦 𝘣𝘭𝘶𝘦𝘱𝘳𝘪𝘯𝘵 𝘧𝘰𝘳 𝘕𝘪𝘬𝘦 𝘌𝘔𝘌𝘈'𝘴 𝘦𝘯𝘵𝘪𝘳𝘦 350-𝘱𝘦𝘳𝘴𝘰𝘯 𝘰𝘳𝘨𝘢𝘯𝘪z𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦. * 𝗗𝗿𝗼𝘃𝗲 𝗮 𝟰𝟬% 𝘁𝗵𝗿𝗲𝗲-𝘆𝗲𝗮𝗿 𝗖𝗔𝗚𝗥 — powered by 69% e-commerce CAGR — by integrating commercial planning, brand strategy, marketplace mapping, and product execution. Delivered the revenue trajectory and brand infrastructure that laid the foundation for Jordan Brand EMEA's path to $1B+. *𝗟𝗲𝗱 𝘁𝗵𝗲 𝗝𝗼𝗿𝗱𝗮𝗻 𝗕𝗿𝗮𝗻𝗱 𝗘𝗠𝗘𝗔 𝗥𝗲𝘁𝘂𝗿𝗻 𝘁𝗼 𝗛𝗲𝗮𝗹𝘁𝗵 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 — managing the strategic liquidation of excess AJ1 inventory following a significant category decline, without brand damage or significant margin destruction. Protected Nike's P&L from a material financial hit at a scale that carried direct implications for the company's earnings performance. * 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗡𝗶𝗸𝗲 𝗘𝗠𝗘𝗔'𝘀 𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 — collapsing the boundary between consumer planning and marketplace planning into a single unified function. The model delivered significant gains in planning efficiency, commercial alignment, and organizational clarity — and became the blueprint for Nike EMEA's entire 350-person organizational restructure.
𝘚𝘦𝘷𝘦𝘯 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘕𝘪𝘬𝘦'𝘴 𝘌𝘔𝘌𝘈 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 — 𝘴𝘱𝘢𝘯𝘯𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦, 𝘋𝘪𝘳𝘦𝘤𝘵-𝘵𝘰-𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 (𝘋𝘛𝘊), 𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘗𝘭𝘢𝘯𝘯𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 — 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘳𝘦𝘦 𝘪𝘯𝘵𝘦𝘳𝘪𝘮 𝘢𝘱𝘱𝘰𝘪𝘯𝘵𝘮𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘧𝘢𝘴𝘵 𝘰𝘯𝘣𝘰𝘢𝘳𝘥𝘪𝘯𝘨, 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘳𝘢𝘱𝘪𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺 𝘶𝘯𝘥𝘦𝘳 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: * 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗲𝗱 𝗡𝗶𝗸𝗲 𝗘𝗠𝗘𝗔 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗽𝗮𝗻𝗱𝗲𝗺𝗶𝗰 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗿𝗶𝘀𝗶𝘀 — designed a commercial solution that unlocked the capacity to sell 2.5x the normal inventory volume without extensive margin dilution. Expanded marketplace capacity beyond physical stores by integrating digital, digital marketplace partners, and alternative outlets to organically capture demand at scale while protecting margin. * 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗴𝗶𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝗡𝗶𝗸𝗲'𝘀 𝗼𝗳𝗳-𝗽𝗿𝗶𝗰𝗲 𝗮𝗻𝗱 𝗼𝘂𝘁𝗹𝗲𝘁 𝗿𝗲𝘁𝗮𝗶𝗹 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 — introducing store tiering and launching an omnichannel operating model that systemized the pandemic blueprint into a scalable, repeatable system. * 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝗲𝗱 𝗡𝗶𝗸𝗲 𝗘𝗠𝗘𝗔'𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 — designed and implemented a real-time performance insights system that gave EMEA leadership the visibility to drive faster, better-informed commercial decisions — establishing EMEA as a credible performance signal within Nike's global four-geography planning framework.
𝗟𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝟯𝟬 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝘁𝗼𝗿𝗲𝘀 𝘀𝗽𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗶𝘃𝗲 𝗖𝗮𝗿𝗶𝗯𝗯𝗲𝗮𝗻 𝗶𝘀𝗹𝗮𝗻𝗱𝘀 — rebuilding the customer base, reducing operating expenses by 30%, and launching new revenue streams to recover from a double-digit revenue decline driven by the Venezuelan economic crisis. Restored profitability and grew market share across the group.
Translated group commercial strategy into category plans, reducing markdown dependency, improving category profitability and leading the e-commerce expansion strategy that made the category the second-best performing store across the group.
Strategy development and deployment for leading Retail and Consumer Goods clients; building financial models and business cases to drive revenue growth and structural cost efficiency.