Brooklyn, New York, United States
Brooklyn, NY based creative director with 18+ years of experience in fashion advertising, brand marketing and team management. Extensive experience with hands on direction and cross functional marketing team leadership within men’s and women’s sportswear, dress furnishings, intimates and sports apparel brands. Multifaceted team player and leader that thrives on innovative solutions while addressing brand business objectives, managing projects and budget. Ideates and collaborates with stakeholders, brand and team leads in developing 360 creative marketing that drives brand growth and presence. Oversees all aspects of content creation including concept, product reviews, shot needs, casting, scouting, prop/set design, photo shoot direction, editing, markups/retouching and multimedia design. Focuses include directing/managing brand creative, image, voice and strategy through multi platform content creation from concept through post production (print, digital and social).
Creative Marketing Consultant / Freelance Creative Director assisting brands with the following: + brand voice, vision and storytelling + seasonal content ideation and creation, monthly planning and project management + partnering on brand road maps and assisting in future growth plans + designing and/or overseeing cross promotional creative for seasonal in-store, site updates, packaging, scheduled marketing and social content + photo shoot pre production - concept, swipe, ideation, shot needs, casting, prop/set direction + on set art direction, shot management + post production - edit, design and creative execution Clients include: Reebok, Champion, Marmot, Anthropologie, John Deere, Tommy Bahama, Tommy John, Toughbuilt, The Black Dog Tavern Company
As a part of PVH’s internal Marketing Department, worked with Heritage and select licensed brands (Nike Underwear, Izod, Van Heusen, Arrow, Bass, Speedo, Warners and Dress Furnishings). Promoted to VP in November of 2018 and assumed responsibilities for Speedo and Warners creative teams and content creation. In June 2019 added Nike Underwear to brands, in September 2020 partnered with team on the launch of Nike Underwear. In October 2020 added web design, production and copy to team organization. + led cross functional teams - art directors, web design, project management, production and copy. + partnered with teams on the launch of D2C eCommerce websites for Izod and Van Heusen. oversaw content creation and targeted campaigns that increased site traffic by 61% and tripled sales revenue since the launch in 2018. + collaborated with department and divisional team leads on brand strategy / business objectives, positioning, seasonal road maps, consumer insights and content calendars + directed and oversaw seasonal in-store, site updates, scheduled marketing and social content. + determined seasonal production needs with brand marketing directors, sales and creative team + hands on / oversaw and managed direction, shot needs, location scouting, casting, prop/set direction + on set art direction, talent, set, location, time and shot management + post production edit, creative direction, asset design, stakeholder review to consumer facing + worked with licensing brand leads on setting consistent voice, visual direction and graphic standards for all domestic and international partners (in-store, digital, OOH, trim & packaging) + managed/partnered on team budgets including: shoots, retouching, print, motion and staff T&E.
Promoted to Senior Creative Director in June of 2013 and assumed responsibilities and management of the Izod creative team and content creation in addition to Van Heusen, Arrow, Bass and Dress Furnishings.
Promoted to Senior Art Director in May of 2009 and assumed additional creative responsibilities for Bass, Geoffrey Beene and Timberland Sportswear in-store and trim marketing as well as added additional direct reports to manage and mentor.
Creative role / leader in an internal fast paced team. Job entailed multi-disciplined graphic design experience, print production and fashion knowledge to develop and maintain the brand voice and identity. In addition, functioned as an artistic liaison between marketing, advertising, pr, retail account services, licensing and all areas of the company. Responsibilities included: + managing team, delegating and overseeing design concept and project completion as well as being the principle designer + design support to company’s advertising agencies to execute all out of scope materials (pos, ooh, direct mail, invitations) + design and production of all fashion show collateral + direction, design and production of editorial lookbooks + design and production of point of sale collateral + direction, design and production of specialty packaging programs + worked one on one with clients to discuss needs and budget restraints + direct contact with vendors to cost out and track projects + managing presentation and promotional collateral for all divisions (as needed) + mark-ups and retouching direction (in partnership with brand agencies) for all domestic and international images + overseeing color accuracy and product integrity through matchprint, color proofs and press checks