United States
I orchestrate award-winning demand generation and account-based marketing (ABM/ABX) programs that generate pipeline and revenue for PE- and VC-backed B2B SaaS companies. I've built GTM programs from the ground up three times for high-growth organizations moving upmarket, aligning Sales and Marketing around technical buyers, complex buying groups, and long enterprise sales cycles. At Rithum, an ecommerce software leader powering Fortune 500 brands, I built and scaled the company’s first account-based GTM program which influenced $37M in pipeline and $12M in revenue; recognized as a finalist for Standout Integrated B2B Campaign of the Year. I also led the global relaunch of 6sense across Sales and Marketing to leverage AI-driven intent data, earning their Fastest Time to Value Award. Promoted to lead global strategy and orchestration across the Growth Marketing organization, I align business priorities across demand generation, ABM, performance marketing, outbound, and AI-powered GTM execution in partnership with executive leadership, Sales, RevOps, Product Marketing, and Customer Success. MBA in Marketing with a background in research psychology. Outside of work, I’m a creative working across photography, fashion, and beauty.
Promoted to lead global GTM strategy, integrating demand generation and ABM across regions, business units, and product lines while leading a global Growth Marketing team restructure and expansion, and owning strategic agency partnerships, budget planning, and pipeline forecasting.
Recruited by former FullStory leadership to build and scale Rithum's first global account-based GTM function for a PE-backed ecommerce software platform serving Fortune 500 brands, including Nike and Nordstrom. Partnered with Sales leadership to generate $37M in pipeline and $12M in closed-won revenue while leading the enterprise-wide 6sense relaunch, increasing ACV by 37% and earning 6sense's Fastest Time to Value Award.
Created the company's first enterprise account-based GTM function following a global rebrand for a PE-backed ERP and supply chain software company serving 10,000+ customers across 50+ countries, reporting to the Global VP of Marketing. Generated $5M+ in pipeline and reactivated 15% of dormant target accounts while operationalizing 6sense and leading regional marketing managers in scaling enterprise ABM globally.
Promoted to help lead FullStory's transition from lead-based demand generation to a buyer's journey-based strategy for a Series C/D digital experience intelligence platform. Generated $6.2M in pipeline and tripled open opportunities through integrated campaigns and ABM, launching a cross-functional Product Tour program that influenced $800K+ in pipeline and earned Marketing Maven Award finalist recognition.